Multifamily Marketing
Mokriya Craigslist
Mokriya Craiglist is an uber-cool app that you should check out. It really beautifies the Craigslist experience on your mobile device.
Putting all the legal mumbo-jumbo aside – Mokriya went about developing this the right way.
And the user experience is very fluid.
The good news for users is that the app is free and mimics Craigslist search conventions and categories in every way — while still debuting an intuitive design that makes sense on a small smart phone screen. The app also offers a map view (in addition to list and thumbnail views), calling or emailing a seller with one tap (goodbye, copy/paste) and ability to jump between categories and regions.
Here are a couple of screen shots I took from my iPhone:
This next one shows off a quick search I did to find housing in St. Louis:
And here is a listing from one of our Mills Properties in downtown St. Louis – The Laurel:
I could see this app catching on – what about you?
Your really liking what I am seeing from this app Multifamily Maniac,
M
In Or Out
I wrote a post on my regular blog, RealLifeSTL.com recently about fashion trends for 2013. We used it to create a game for our podcast called In or Out (kind of playing off the old game show Street Smarts). Basically, we drove around to a couple of different places in St. Louis asking people to give us their opinions on whether certain fashion trends are ‘In’ or ‘Out’ in 2013 as compared to what we read on fashion websites.
It got me thinking about marketing trends and how there are differing opinions on what’s ‘in’ or ‘out’. Some trends are split straight down the middle while others are about 99% obsolete but still used (or worn) by some for lack of knowledge, money or just stuck in their ways.
I know my opinions aren’t the same as everyone, not even everyone within my company, so I’d like to play the In or Out game, this time to get opinions from people, and not just other management companies in St. Louis but people in the multi-family and marketing industries across the U.S., on what marketing trends you believe are ‘in’ and ‘out’.
I’ll start:
In
- Engagement through Facebook
- Promoting Ratings & Reviews on your own website
- Getting involved with local community events/organizations (ex. blood drives, chambers, non-profits)
Out
- Car/door flyering
- ILS print advertising
- Faxing/e-mailing hot sheets or coupons to local businesses
I’d love to hear opinions of others on marketing trends that are In Or Out?
You can check out the RealLifeSTL Podcast here.
Multifamily Five Years From Now….
My annual prediction post…of sorts. Just a few quick hitters…
Remembering last year before we look forward to the coming five….
Assume that:
Predictive analytics point people to the perfect Experiential Apartment Community (EAC) for them. One stop shop – if you will. Marketing as we know it – even today – will be rendered uninteresting and borderline useless.
Apartment prices are predicated on twenty times the metrics they are today – think big social data.
Interactive Digital Signage trumps the kiosk and does most of the heavy lifting as it relates to leasing and service after the sale.
People choosing to do business with you do so by telling Siri (or, any equal) what they need and she taps into your community IDS and together these two Digital Experiential Monitors take care of it all.
Personal Experience Agents pick up where the DEMs leave off. If there is anything left to do.
The term social media finally gives way to something deeper and more meaningful.
Business newcomers continue to fragment people’s attention by inventing 300 new variations of review sites, ILS’s and niche communities.
ILS’s, middlemen and other business newcomers stay in better contact with your residents than you do.
ILSs service after the sale.
ILSs create loyalty programs.
Middlemen reinvent themselves such that he comes back with a crushing vengeance.
The Nest finally prices for the masses.
The Internet of things is near saturation.
Smart appliances, mechanics and hardware schedule their own maintenance calls.
Those same appliances, mechanics and hardware, once repaired, follow-up via the preferred method of communication.
They also, order up the part used to repair the problem.
They also, order in bulk for your portfolio assuring you bottom dollar pricing.
Your current apartment related job is either gone or looks 100% different from today.
What then?
Predictive Analytics in Apartment Marketing
Our good friend Jonathan Saar from The Training Factor wrote a piece a couple days ago that got me thinking about the next steps in apartment marketing. Certainly not to suggest that we have all mastered the last steps but it is fun to dream sometimes.
This is a pure prediction post. No basis. No foundation. No practical application. No case study.
Just sayin’.
Predictive Analytics
Wikipedia defines the term this way:
Predictive analytics is an area of statistical analysis that deals with extracting information from data and using it to predict future trends and behavior patterns. The core of predictive analytics relies on capturing relationships between explanatory variables and the predicted variables from past occurrences, and exploiting it to predict future outcomes. It is important to note, however, that the accuracy and usability of results will depend greatly on the level of data analysis and the quality of assumptions.
The most common use of predictive analytics comes from the credit card industry. Brass tacks – with a few bits of information, companies can predict your propensity to pay on time.
My Early Predictive Analysis Tells Me…
…It is headed to an apartment marketing conversation near you. By this time next year, we will all be talking or will have been talking about the manifestation of predictive analytics as it relates to harvesting big data. Big data to include mining the likes (no pun intended) of Facebook, Twitter, ratings and review sites, surveys (be them third-party or self-administered), property management software (although predictive analysis suggests no chance on that front!), your screening company and other relevant data bases. And, our mathematical models will take all that data to make predictions for us.
They will create and align the perfect personas with the perfect properties that fit those personas and they will send the perfect messages, with the perfect frequency at the optimal times. All behind the scenes.
Your really likes the idea of predictive analysis as it relates to marketing apartments multifamily maniac,
M
PicProps: vjeran2001
Here it comes: Predictive Analytics to Impact Multifamily Operations
Apartment Marketing: O.B. Triple Sorry Brilliance
#gameon to the apartment marketing campaign that mimics – in an apartment marketing appropriate kind of way – the O.B. Triple Sorry Coupon marketing story. Love love love this angle – very cool stuff.
WOW
That is all I could say. I had a border line crocodile tear in my eye as I watched this video song apology. 
Just a heads up – if you are guy – you might want to use a girl’s name. And, don’t forget to turn up the speakers on your device.
Your crazy impressed with O.B. today multifamily maniac,
M
