Calling every resident who submits a notice-to-vacate is a good strategic practice. Is it part of your routine? The resident who is leaving has nothing
What is the best way to learn? In my head, the post-mortem debrief is second to none. It looks like this: a regional manager who
The new lease-up is the rarest form and fashion in multifamily. The community has no performance history. So, the prospect pool will have no fixed
Someone sits at a desk long after everyone else has gone home, spreadsheet still open, coffee gone cold an hour ago. A phone call runs
A burned-out bulb in the leasing office, dead for three weeks, and every prospect who noticed it without saying a word. Prospects, residents, and investors
A forest where trees share nutrients through underground fungal networks, and the weakest ones survive the drought because of it. Stick with me on this
You spent a decade begging someone to solve multifamily attribution, and when it finally got solved, the room went quiet. A recent revelation from Robert
A property manager who will not share her leasing process with a peer in another market because she is afraid of being copied. The operator
The asset you have not walked in three years is being managed to the lowest standard your team thinks you will accept. Ownership without presence
A leasing associate who did not know she was underselling the community for four months, because no one told her. Withheld feedback is not kindness;
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