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Multifamily: “Act as if” Your Way to an Ownership Culture
Photo by DISRUPTIVO on Unsplash Organizations are always searching for ways to increase team member engagement and drive success. One concept that has gained significant traction in recent years is the idea of an “ownership culture.” But what exactly does this mean, and how can it be achieved? An ownership culture is a system of…
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Multifamily Customer Service: Resolution
Photo by Toa Heftiba on Unsplash Customer service is an essential aspect of the multifamily industry, as it helps to foster strong relationships between property teams and residents. One of the key metrics of successful customer service is “speed to resolution,” which refers to the time it takes for a customer service representative to resolve…
Multifamily Marketing: Design
Photo by Med Badr Chemmaoui on Unsplash Design is a crucial component of multifamily marketing. It plays a key role in attracting potential residents, creating a memorable brand, and setting your property apart from the competition. According to Founder and CEO Mike Brewer of Multifamily Collective, becoming brilliant at using design in multifamily marketing requires…
Multifamily War for Talent
*Rudux Lisa Trosien wrote a great piece for PayLease in 2015. As I read it, I nodded in agreement more than once. The War for Talent is in full motion. And the perfect storm provides tailwinds that will keep it moving for some time. Multifamily construction is off the charts, the qualified labor pool is…
Multifamily Leadership: Know Yourself
As a leader in the multifamily industry, it is essential to understand who you are and what drives you. Self-awareness is vital to becoming an effective and inspiring leader. Let’s unpack the importance of self-awareness and how it can enhance your leadership abilities. What is Self-Awareness? Self-awareness is understanding and recognizing your emotions, thoughts, and…
Advertising & Authenticity
Photo by Brett Jordan on Unsplash Who are we? What do we believe? What are we going to do about it? Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising’s most well-known characters and campaigns of the 20th century, including Kellogg’s…
Be Human
Photo by Andriyko Podilnyk on Unsplash In a world that is becoming increasingly digital, it’s easy to forget that what truly matters is being human. In a digital landscape where technology has become our primary means of communication, it’s more important than ever to remain grounded in our humanity. We often hear about the importance…
He Who Dies…
Photo by Aron Visuals on Unsplash The age-old adage, “he who dies with the most toys wins,” was popularized by the business and finance world. The idea behind this quote is that accumulating wealth and possessions is the ultimate measure of success. However, there is another perspective on this idea that challenges this notion. Arthur…
Culture of Quality
Photo by Maja Petric on Unsplash Providing excellent customer service is more important than ever in today’s world. As Tom Peters, a renowned business consultant, once said, “quality of fully engaged team members providing personalized service that makes you smile as it is delivered and creates fond memories that last.” At the heart of this…
Co-Elevate
Photo by Clemens Posch on Unsplash Co-elevation is the practice of working together to raise the abilities and skills of everyone involved. It is often used in team-building exercises and training programs to help individuals and groups reach their full potential. Co-elevation can be used in various settings, including business, education, and community building. It…
How to set and achieve big, long-term goals
Photo by Ronnie Overgoor on Unsplash Nothing I say in this post is new information, but I think it is good to revisit occasionally. Setting and achieving big, long-term goals can be challenging but rewarding. Whether you’re looking to start a business, run a marathon, or improve your financial situation, the key to success is…
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