At 8:55 every morning, the entire company participates in: The Daily Huddle. They go over: What’s up, Top Tasks, and The ROCK. Then they unlock
Recall the last time you sat in a room with a regional manager who was adept at always asking one more question. Especially on the
Move-in day decides whether a resident becomes a neighbor or stays a customer. Anthropologist Arnold van Gennep found that rites of passage run in three
A pricing analyst knows how far rent can rise on a two-bedroom with a three-year resident before that resident starts researching the market. (Or she
You’ve seen this happen: a four-year resident (let’s call them ‘the mayor’) spends ten minutes in the hallway or common area with a new neighbor,
A multifamily leasing director needs to keep three metrics top of mind. Lead-to-tour, tour-to-application, and application-to-approval, each on a rolling four-week window. Conversion is the
Let’s discuss a smart multifamily NOI principle: relationship. The relationship between each g/l expense and the revenue it protects or produces. It’s an entirely different
Sometimes we need a coach. Sometimes, a mentor. Do we know the difference? Mentorship is someone who shares experience. Coaching is different. They develop judgment.
The value of proximity in multifamily decision-making is hard to overstate. Always strive to reduce complexity. A multifamily property management firm that can function only
I’ve always appreciated a property manager who has the courage to speak up. For example, saying no to a marketing approach that would attract the
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