Relationships
Virginia Love | Collective Conversations
Release Date: 08.08.2023
In this episode, Mike Brewer sits down with Virginia Love – Industry Principle at Entrata. Virginia is a highly respected expert in the multifamily industry with a long history in multifamily leasing, marketing, and operations. She is a champion of the people in our industry and has a deep understanding of the ways that technology impacts the front-line teams and believes that it is our responsibility to elevate the role our team members play in the success of our industry.
Key Discussion Points:
- Lasting impact of the pandemic: The pandemic shed attention on the importance of the site teams and led to the current focus on them as the drivers of performance and doing what is right for the site teams, recognizing the need to reconsider appropriate wage levels. The pandemic accelerated the pace and adoption of technology and forced companies that were sitting on the sidelines to engage with virtual tours, self-guided tours, and more.
- Culture Matters: Entrata is a technology company that actively engages its customers in the Entrata culture – so much so that they become invested in the Entrata brand.
- Economic Inclusion: For decades, the only impact for residents who paid their rent on time was not incurring late fees and being sent to collections. Entrata offers a program that reports resident payment history to the major consumer credit reporting agencies. Giving renters the ability to build their credit by simply paying their rent is a significant economic empowerment tool.
- The Value of Yes – Advice if you desire to grow your multifamily career: Get involved. Make Yourself Indispensable. Do whatever other people don’t want to. Get active in your Apartment Association, IREM, or NMHC. Take every opportunity to learn and don’t wait for someone to teach you. There are countless ways to build your knowledge so take charge of your education and growth.
In between the non-stop camaraderie and laughter, Mike and Virginia share practical tips and advice based on their extensive knowledge and expertise in the multifamily industry.
Whether you’re a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry.
About Mike Brewer
Mike Brewer is enthusiastic about people, technology, and the world of multifamily. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike draws on his deep understanding of the multifamily space and is passionate about sharing insights and wisdom through a series of Collective Conversations with others in this industry. This podcast creates a platform for industry professionals to connect, learn, and grow together.
About Virginia Love
Virginia Love, Industry Principal at Entrata is directly involved with marketing, product and sales as a liaison from the multifamily industry to these departments. Before joining Entrata, she held prominent leadership roles for apartment owners and operators such as Trammell Crow and ING Clarion. Immediately prior to coming to Entrata, she was Vice President of Leasing and Marketing for Waterton Residential. With nearly three decades of industry experience, Virginia has served on numerous multifamily committees and boards for industry organizations including the Atlanta Apartment Association, Georgia Apartment Association, National Apartment Association, National Multifamily Housing Council and Zillow Multifamily Advisory Board. Love served as the 2018 Chairperson of the Georgia Apartment Association and the 2011 Chairperson of the Atlanta Apartment Association. Virginia is a National Apartment Association Lyceum graduate. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. Virginia is also a part of the Apartment All Stars.
Additional Resources:
Some of the world’s largest owners and operators use Entrata’s vast suite of products to manage their entire portfolios using one operating system. Multifamily, Student, Affordable, Military, or Commercial – Entrata has the technology solutions to meet your needs. www.entrata.com
Sponsorship Info:
This episode is sponsored by: Updater
Updater is the app that gets residents move-in ready faster. Did you know that residents who are happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike, and as a special gift to our listeners, Updater is offering a special gift when you book a demo.
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Disclaimer:
The views and opinions expressed in this podcast are solely those of the individuals involved and do not necessarily reflect the official policy or position of MultifamilyCollective or any other organization mentioned during the episode. The podcast is for informational purposes only and should not be considered professional or legal advice. Always consult a qualified professional or your organizational leadership before making strategic, professional, financial, or investment decisions.
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Josh Swing | Collective Conversations
In this episode, I sit down with Josh Swing, a respected expert in the leadership development industry, to discuss the importance of leadership development.
We explore various aspects of the topic, sharing valuable insights, personal experiences, and actionable strategies to help you thrive in business and life.
Drawing from a recent article published on the @wildsparq blog, we take a deep dive into the following key discussion points:
1. Leadership development increases retention
2. Leadership development increases company culture
3. Leadership development increases engagement
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Unleashing Growth in Multifamily Leadership: The Power of Courageous Conversations
Redefining Growth: The Integral Role of Courageous Conversations in Multifamily Leadership
Photo by Michael Dziedzic on Unsplash
Summary
In the world of multifamily real estate, leaders often grapple with complex and pressing issues. In this context, growth isn’t merely about the number of properties owned, the unit count managed, or the revenue generated. It extends beyond material gains to encompass the ability to foster open, honest, and brave conversations in moments of truth. Let’s dive into the relationship between growth and courageous conversations and how this paradigm shift can transform leadership in the multifamily space.
Problem
The multifamily space is fraught with challenging decisions, complex negotiations, and intense competition. Leaders often find themselves at a crossroads where their choices can significantly impact their business’s trajectory. However, traditional leadership models focus heavily on quantitative growth, sidelining the qualitative aspects like fostering open communication, active listening, and constructive feedback. This limited perspective can lead to unaddressed issues, stifled innovation, and a non-inclusive work culture.
Solutions
- Encouraging Courageous Conversations: By promoting a culture of courageous conversations, leaders can unearth hidden issues, stimulate innovative ideas, and drive sustainable growth. These open dialogues foster trust and collaboration, fueling a healthier, more productive work environment.
- Enhancing Decision-Making: Courageous conversations allow leaders to gain deeper insights into challenges and potential opportunities. They encourage diverse perspectives and lead to more informed, well-rounded decisions that align with the company’s overall growth strategy.
- Driving Cultural Change: Open, honest discussions can help leaders understand their team’s needs, aspirations, and concerns. This understanding can facilitate cultural changes prioritizing employee well-being and satisfaction, increasing retention and productivity.
- Stimulating Innovation: Courageous conversations create a safe space for expressing novel ideas and challenging the status quo. This nurtures a culture of innovation, essential for maintaining a competitive edge in the multifamily industry.
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Rebuilding Trust After Lies
Photo by Brett Jordan on Unsplash
Trust is an essential component of any healthy relationship. When that trust is broken through lies, it can feel like a betrayal that leaves us questioning everything we once knew about the person we love.
Let’s look at ways to rebuild trust after lies, heal damaged relationships, and move forward with improved communication, emotional support, and forgiveness.
- Acknowledging the Lie
The first step in rebuilding trust after a lie is acknowledging the truth. The person who lied and the one who was misled must face the reality of what has occurred. This can be painful, but it’s necessary for healing to begin. The person who lied must take responsibility for their actions and sincerely apologize for the hurt they’ve caused.
- Open Communication
Honest and open communication is key to rebuilding trust. Both partners should feel comfortable discussing their feelings and emotions without fear of judgment or retaliation. By fostering a safe space for conversation, you can work through the issues that led to the lie and better understand one another’s needs and expectations.
- Emotional Support
Offering emotional support to the person lied to can help them feel valued and understood. Be patient and empathetic, as it may take time to process their feelings and accept the betrayal. It’s important to validate their emotions and reassure them that they have a right to feel hurt, angry, or disappointed.
- Practicing Forgiveness
Forgiveness is an essential part of the healing process. Both partners must be willing to forgive – not just the person who was lied to, but also the one who lied. Forgiving doesn’t mean forgetting or excusing the lie but acknowledging the pain it caused and choosing to move forward without holding onto resentment. Keep in mind that forgiveness is a personal choice and may take time. It’s essential to respect each other’s healing process and not rush or force forgiveness.
- Establishing New Boundaries
After revealing a lie, it’s important to reevaluate the boundaries within the relationship. Establishing new boundaries can help prevent future lies and ensure both partners feel secure and respected. This might include setting expectations for honesty and openness, discussing deal-breakers, or agreeing on consequences for future dishonesty.
- Building Trust through Actions
Actions speak louder than words, so it’s essential to demonstrate trustworthiness through consistent, honest behavior. This might involve being more transparent about your feelings and intentions or following through on promises and commitments. You can slowly rebuild trust in the relationship by consistently showing up and proving yourself reliable.
- Seeking Professional Help
In some cases, seeking professional help to navigate the complexities of rebuilding trust after lies may be beneficial. Couples therapy or individual counseling can provide valuable guidance and support, helping you work through your emotions and develop strategies for moving forward together.
Rebuilding trust after lies is a challenging journey requiring both partners’ patience, understanding, and commitment. By facing the truth, fostering open communication, offering emotional support, practicing forgiveness, and demonstrating trustworthiness through actions, you can heal your damaged relationship and create a stronger, more resilient bond.