Mills Apartments
#Apartmentmarketing: Share
People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust! – Malorie Lucich – Facebook Spokesperson
Know and Trust
When it comes to using social media to market apartments, I think we are still in the early miles of a endless endurance pace across the deserts of Africa. Some in the business have caught the fact that business is transacted by great story tellers. And, it is incumbent upon us, on the selling end, to give exceptional reasons for our buying constituents to echo the very stories we tell them when we sell our goods and services.
Park Clayton Apartments
Park Clayton rests just about a mile from Washington University in Saint Louis. The apartment community is but 104 units and boasts zero meaningful amenities outside of location. Even that has it’s challenges as it relates to getting to the university. It sits on the opposite side of a major freeway that disects its way to downtown Saint Louis. Yet we have Likers and we have occupancy.
Our Mills Branded Park Clayton Specific Facebook site boasts just over 300 likes. They are made up of current residents, former residents, industry professionals from in and out of Saint Louis and employees of Mills. Within in the diverse mix of people is a group that hails from the Far East and they love Park Clayton. They love the Luaus, they love the open houses to show off our upgraded units, they love the annual St. Patrick’s Parade that makes its way down the street in front of the building and they love Reb’s dump joke Friday. And they love to share.
Share to Rent
About a year ago Teresa, the Property Manager, used Facebook to give away some goodies and the response was over the top. One resident shared with over 100 of his friends in order to stand out in his quest to receive the prize. He shared the story with his friends in the Far East and they shared back. And, they shared back in a big way. You see, this young man had friends who were in wait to come to the states. More specifically in wait to attend Washington University in Saint Louis. And, you better believe they leased at Park Clayton. All because we told some stories that people could share.
#Apartmentmarketing: Waiting
“If you wait until there is another case study in your industry, you will be to late.” Seth Godin
It goes against the old axiom, ‘good things come to those who wait.’ Anymore you get cooked in the squat if you wait too long. With the advent of the Internet came an accelerating pace of change. Moore’s Law even exists, to some extent, in the world of property management. We are seeing newer, bigger, better and flashier ways of attracting new people and keeping relationship with them over a long bit of time. It’s nuts out there.
Oh, and we have a blog…
Multifamily: Second Mover’s Advantage
At Mills Properties, we like to think that we are exercising the second mover advantage. While we did have our company [internal] blog in place nearly three years ago now; we were a bit delayed in getting our forward facing blog out to pasture. It did put us behind the eight ball and in the same respect, it allowed us to make observation of several other industry movers and shakers. That time and those observations gave us the ability to design a strategy that has yielded some very good results for us.
At just six months in we have achieved the following with our blog:
It’s been the result of some hard work and dedication on the part of many people, first and foremost. Beyond that I would suggest that it’s been the result of setting back and making some observations, learning from others experiments and applying as much as we could.
Today’s call to action – wait. Sometimes, it is okay to wait, watch, learn, strategize, act and fail fast. We did!
What have you gained by waiting?
Multifamily #trust30: Right and Wrong
It’s day 22 of the #trust30 challenge – we are coming down the stretch now.
Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. – Ralph Waldo Emerson
…What are your false comparisons? What are your false expectations? What are your false investments in a story? List them. Each keep you from that internal knowing about which Emerson writes. Each keeps you from making your strong offer to the world. Put down your clever, and pick up your ordinary.
(Author: Patti Digh)
Multifamily Right and Wrong
There was a time not so long ago that I go so wrapped up in social media and the highs it gave me that I lost track of being ordinary. Be it comments on my blog posts or twitter conversations with people on the local or national scene in the property management business or the occasional back and forth with a best selling author, it was all very addicting. Addicting to the ego and contradicting to the ordinary.
It cost me in a big way personally about five years ago. I got so caught up in that I ignored the most important people in my life. Not so good. I read a book back then titled: The Heart of Man by Eric Fromm. In it, he described the ego in the way of every man being a wolf. Innate in all of us is this wonderful gift termed free will. It’s right on when handled right and likewise when handled wrong. It’s easy to get wrapped up in the ecstasies of work, life or otherwise because the wolf is always at play. He’s looking for the moment to strike at the true heart. The wolf loves clever and every other wild endeavor. He abhors ordinary.
My prompt – stay true to who you are. And, by all means necessary [put down the phone, the email, the text, the facebook, the twitter, the iPad] to ensure you are true to the ones you love and the ones that love you. Ordinary is extraordinary when you think about it. Try it on for size sometime.
Pretty good prompt for a Friday –
Your see you down the stretch contributor,
M
Multifamily Leadership: Be a Coach
One goal for any organization worth it’s salt is to serve its customers compellingly and profitably over a very long bit of time. How do they do that? The leaders in the organization understand that their chief goal is to serve the people that serve the organization. They do so through expanding people’s capabilities by way mentoring and coaching.
When I hear the word coach I am instantly taken back to the years I ran up and down the court playing basketball. I was blessed enough to have some amazing mentors an coaches in my life. And, through their teaching, training, prodding, gentle and sometimes harsh discipline; I was afforded a full ride Division I scholarship to play basketball at Texas Tech University. They gave of their time, their effort and their knowledge of the game in order to expand my capabilities. They served compellingly.
Multifamily Coach
My punch line today: Be a Coach
1. Be selective about who you give of your time and effort. I once was told that I was not the savior of all humanity. Apparently at the time; I thought I was. That aside, it made a ton of sense to me. Not everyone is there to learn and grow. Some are just there to give you 100% from 8 to 5. Other’s much less than that. Point: choose wisely.
2. Use moments of truth as your catalyst for discussion. Just last week I was involved in a formal coaching session with two employees. A supervisor was delivering a written message to a co-worker and the proverbial ‘but’ sandwich came out. You did this ‘but’ you also did that. I took the time to suggest that the words ‘and in the same respect’ were used in lieu of ‘but’. In my head, it allows for the power of the lead statement to endure in ones mind whereas a ‘but’ crushes the lead statement.
3. Become a master questioner. Be incisive. One of the best questioners I have come across in some time is Mr. Mike Whaling of 30lines. It’s an art and if you ever have the chance to talk to Mike, be prepared to have your logic and wherewithal challenged with thoughtful questions.
4. Use the classroom to arm people with tools and strategies. Use the real world as the place to apply, learn and thrive on the application of those tools.
Share your thoughts with me; What would you add or take away from the list above?
Your always looking to be a coach contributor,
M
Multifamily #Trust30: One Sentence
Day 17 to the #Trust30 challenge –
Your genuine action will explain itself, and will explain your other genuine actions. Your conformity explains nothing. The force of character is cumulative. – Ralph Waldo Emerson, Self-Reliance
…How would you describe today using only one sentence? Tell today’s sentence to one other person. Repeat each day.
(Author: Liz Danzico)
Multifamily Sentence
Fail forward fast, learn, grow and press for excellence in all that you do.
Your taking it from the gut today contributor,
M
