In the beginning…
It began with strategy. We set out to re-think our marketing. Scratch that. We set out to re-think Everything. Our mission includes Facebook, Twitter, blogs, and a new website for the online world as well as other off-line ingredients.
So the first question was: Who shares our passion and do we have the support we need to be successful? – Yes.
Here we go!
Our delectable combination…Business, Love, and Other Guts. (This combination is true for all our social media and other endeavors, not just blogs)
business: Apartments, the experience of
- St. Louis
- Apartments (crucial that your business falls in the love category as well)
other guts: The fire in your guts that is dying to come out. Passionate people with everything to say.
And then we blogged…
We selected Mills associates who are creative, passionate, and gifted writers – they all have a common b.l.o.g. (Learn more about them here) And then, we gave them the matches…
We knew we had a talented group of associates but our first blog posts were INCREDIBLE, and the next ones, equally amazing. I feel like the best is yet to come!
Our quest is still in its infancy, but every day I am excited to see what we will ignite next. Check out their work at millsapartments.net/neighborhoods…
Tell us what you think!