Purpose
Work for a Cause, Not Just a Company
It’s not just about a job.
It’s something bigger.
When you find a company or group rooted in community, you find purpose.
Investing your time and energy becomes more than work—it becomes a belief in the future.
As Dame Anita Roddick said, “The goal isn’t just profit; it’s to be a force for good.”
True philanthropy is the quiet revolution.
When your philanthropy is a performance, it’s not really giving.
The value isn’t in who sees it but in who benefits.
Let impact be your audience, not the masses.
Could you do it for the change, not the applause?
We all know people who can.
We all know people who can’t.
Which one are you?
“Impact speaks louder than applause.” — Mike Brewer
Virginia Love | Collective Conversations
Release Date: 08.08.2023
In this episode, Mike Brewer sits down with Virginia Love – Industry Principle at Entrata. Virginia is a highly respected expert in the multifamily industry with a long history in multifamily leasing, marketing, and operations. She is a champion of the people in our industry and has a deep understanding of the ways that technology impacts the front-line teams and believes that it is our responsibility to elevate the role our team members play in the success of our industry.
Key Discussion Points:
- Lasting impact of the pandemic: The pandemic shed attention on the importance of the site teams and led to the current focus on them as the drivers of performance and doing what is right for the site teams, recognizing the need to reconsider appropriate wage levels. The pandemic accelerated the pace and adoption of technology and forced companies that were sitting on the sidelines to engage with virtual tours, self-guided tours, and more.
- Culture Matters: Entrata is a technology company that actively engages its customers in the Entrata culture – so much so that they become invested in the Entrata brand.
- Economic Inclusion: For decades, the only impact for residents who paid their rent on time was not incurring late fees and being sent to collections. Entrata offers a program that reports resident payment history to the major consumer credit reporting agencies. Giving renters the ability to build their credit by simply paying their rent is a significant economic empowerment tool.
- The Value of Yes – Advice if you desire to grow your multifamily career: Get involved. Make Yourself Indispensable. Do whatever other people don’t want to. Get active in your Apartment Association, IREM, or NMHC. Take every opportunity to learn and don’t wait for someone to teach you. There are countless ways to build your knowledge so take charge of your education and growth.
In between the non-stop camaraderie and laughter, Mike and Virginia share practical tips and advice based on their extensive knowledge and expertise in the multifamily industry.
Whether you’re a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry.
About Mike Brewer
Mike Brewer is enthusiastic about people, technology, and the world of multifamily. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike draws on his deep understanding of the multifamily space and is passionate about sharing insights and wisdom through a series of Collective Conversations with others in this industry. This podcast creates a platform for industry professionals to connect, learn, and grow together.
About Virginia Love
Virginia Love, Industry Principal at Entrata is directly involved with marketing, product and sales as a liaison from the multifamily industry to these departments. Before joining Entrata, she held prominent leadership roles for apartment owners and operators such as Trammell Crow and ING Clarion. Immediately prior to coming to Entrata, she was Vice President of Leasing and Marketing for Waterton Residential. With nearly three decades of industry experience, Virginia has served on numerous multifamily committees and boards for industry organizations including the Atlanta Apartment Association, Georgia Apartment Association, National Apartment Association, National Multifamily Housing Council and Zillow Multifamily Advisory Board. Love served as the 2018 Chairperson of the Georgia Apartment Association and the 2011 Chairperson of the Atlanta Apartment Association. Virginia is a National Apartment Association Lyceum graduate. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. Virginia is also a part of the Apartment All Stars.
Additional Resources:
Some of the world’s largest owners and operators use Entrata’s vast suite of products to manage their entire portfolios using one operating system. Multifamily, Student, Affordable, Military, or Commercial – Entrata has the technology solutions to meet your needs. www.entrata.com
Sponsorship Info:
This episode is sponsored by: Updater
Updater is the app that gets residents move-in ready faster. Did you know that residents who are happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike, and as a special gift to our listeners, Updater is offering a special gift when you book a demo.
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Thank you for tuning in to Multifamily Collective. Stay tuned for more exciting episodes coming soon!
Disclaimer:
The views and opinions expressed in this podcast are solely those of the individuals involved and do not necessarily reflect the official policy or position of MultifamilyCollective or any other organization mentioned during the episode. The podcast is for informational purposes only and should not be considered professional or legal advice. Always consult a qualified professional or your organizational leadership before making strategic, professional, financial, or investment decisions.
Exploring the Full Spectrum of Improvisation for Success in Multifamily
Unleashing Creativity and Agility for Operational Excellence
Photo by RhondaK Native Florida Folk Artist on Unsplash
In multifamily management, leaders are confronted with numerous unforeseen challenges daily. Embracing the full spectrum of improvisation could be the game-changer needed to effectively navigate these challenges, optimize operations, and improve resident satisfaction. In this brief space, I want to unpack the potent benefits of improvisation and provide practical strategies for its application in multifamily management.
Despite structured management models and established protocols, multifamily leaders and property teams often encounter situations where no policy or procedure fits. Whether dealing with extraordinary maintenance events, handling delicate resident issues, or navigating team member concerns, these unanticipated situations require a swift, innovative response. Unfortunately, rigid adherence to antiquated procedures can stifle creativity, slow response times, and reduce satisfaction, leading to potential downsides or adversities.
Integrating the spectrum of improvisation into your management approach can offer many benefits. First, it promotes agile thinking, enabling your teams to adapt as new challenges arise and to quickly devise innovative solutions. This flexibility not only reduces downtime but also improves efficiency and productivity.
Secondly, improvisation fosters a problem-solving mindset, encouraging teams to find solutions rather than dwelling on problems. By empowering your team members with the freedom to improvise, you foster a proactive culture where challenges are seen as opportunities for innovation and growth.
Moreover, incorporating improvisation can enhance communication with residents, team members, and business partners. Emphasizing dialogue over rigid processes can lead to a better understanding of resident and team member needs, ultimately improving satisfaction and retention.
Finally, the act of improvising can stimulate continuous learning and improvement. By recognizing each unexpected event as a learning opportunity, you can refine your management strategy, creating a cycle of ongoing advancement.
