Apartment Blogging
The New Content Creator
Is my strong belief that any new hire that comes to work for a property management company in 2014 and beyond be a producer of content.
In addition to
I think leaders must continue to reorganize the way work is structured so that every person from Porter to President has time to create content.
Content can range from “a day in the life of” to the intricacies of how to set up financing for a Multifamily Property acquisition.
I’m not suggesting that you shouldn’t hire for competencies related to running the day-to-day activities of a property. You should hire for that. But, in addition, hire for bringing your business to life through meaningful content creation.
You’re – on a mission to find content creators – Multifamily Maniac
M
Apartment SUCTPO
This was my contribution to one of our dry erase boards in the Real Life STL Media space at Mills Properties.
SUCTPO
Funny letters that mean a ton. Stories Unify Communities Tell Powerful Ones
I read that somewhere (please call me out if that belongs to you) and I lived it.
As we make a move to build out a digital agency that will serve
small businesses in and around STL; part of our calling card will be based on storytelling. Powerful storytelling. And powerful place creation.
We will aim to tickle the gamut of emotions – angst, frustration, empathy, sympathy, guilt, shame and the queen mothers of them all – love and laughter.
Your looking forward to executing some crazy cool stuff,
M
Writing Tip for Apartment Bloggers
Are your spelling and grammar skills on the downside of good? Do you struggle with the use of its, it’s, affect, effect and other words?
Guess what Apartment Bloggers
Your not alone.
Not to long ago I had a conversation with someone about this apartment blog.
They told me that they read nearly every post. I thanked them and asked why they did not chime in with a comment from time to time as I admired their contributions in the property managment field.
Well you see I am not real good with words. I retorted – are you kidding me – have you really read my stuff? It’s ripe with bad editing. Missed grammar, spelling and inane mistakes born out of a rush to deliver.
Back in the day – I really fretted over it. Today I file it under the remark in the pic above.
Every article that I post is as much about my desire to be a better writer, thinker and doer as it is about displacing some value on the industry I love.
Want to be a Better Apartment Blogger?
Get busy writing, publishing, commenting, correcting and doing it all over again the next day.
Your getting sharper every day that I take the time to write Multifamily Maniac,
M
Neighborhood Blog Stats
Just a quick Mills Apartments Neighborhood Blog stat update – courtesy of @mkdecicco
More Outlets Does Not Equal a Better Story…
…People do.
This is a simple unscientific case for passionate apartment marketing (professional or otherwise) content producers [Read: conduits]…
I picked the following quote off of a blog some time ago and pasted it into a file for future posting. Now, after a few search engine attempts, I can’t find the author of it so if it’s yours – please claim it and I will give you the due credit.
There seems to be a curious thing happening – the more outlets for stories we get… the less and less we’re hiring writers, content strategists, editors, designers. It’s like the second spawning of “reality programming”- no need for writers … it’s real life.
It’s a very interesting dilemma that we find ourselves facing in the apartment marketing space; do we go it alone in an amateur more reality based way or do we go pro? It’s not a simple answer but a necessary question to consider. And, the reasons run concurrent with trends in the way we influence, are influenced, how we consume and how we distribute information as a society.
The Niche is Coming Into its Own
With the absolute proliferation of platforms that host and syndicate blog content along with the opportunities to narrow our focus by creating lists and circles on the likes of LinkedIn, Twitter, Google+ and the king of the them all Facebook, we all have a niche to serve in some way.
Niches are not a new concept but they themselves are new to the likes of being served information in a passionate and pointed way. And, in mass from marketers, friends and acquaintances. And, thus the need for a professional or an amateur but passionate writer…
The Simple Case For
I am very much a visual person so I took the time to draw this out on a piece of paper. While visual, I am clearly not artistic so feel free to toss fruit from the front row…
Be it you advocate professional content producer/managers or the Sunday driver version; I think you would agree that you need a guru…[term used very loosely – in fact I hate that word – let’s go with…] someone who knows what they are doing.
I have been reading the book: Grouped by Paul Adams the Global Brand Experience Manager at Facebook. You might recognize my pic as an adaptation from the book. He makes a much deeper case for what I am trying to loosely convey in this post so buy his book – it’s a goodie. (The link is not tied to an affiliate account).
As we further fragment based on interests and or outright fatigue, the ability to connect via influencers (seemingly more a myth than realistic) is waning and or presenting itself as more of a fallacy. Small groups connected by someone who cares and someone who knows what they are doing will be the way to continue on with the conversation. Continue down the current path or seek the alternative and we’re just creating noise for ourselves. And, as the number of outlets increase, we have to ask ourselves are we just being noisy in more places? Instead, be a conduit and bring together the small groups that will move business in the future.
See that person in the middle of my pic – for the theory to work, that person must know (intimately) someone in each of the four outcroppings. The way this works is that this person is the conduit of/for information (influence) to flow between the outcroppings or small niche groups. Without the conduit, the potential potency of this group is never realized. They will never have the chance to know one another because they will have no real reason to do so.
The job of that someone who knows what they are doing and cares enough to do it is to bring the groups together in a way that is appealing to the individual members. He/she gives them a reason to believe. A reason to be merry. And, a reason to be intimate with one another. Intimate in a way that moves business forward.
Experiment
As I flesh this concept out in real life experiments – I’ll be sure to post updates.
Your – interested in interest graphs – multifamily maniac,
M
