The Thereby Series: Maturity & Professionalism Begin With Character
Maturity isn’t a birthday gift. Just like professionalism isn’t a job title. Both are crafted in daily choices. Too many people, like you, like me,
Maturity isn’t a birthday gift. Just like professionalism isn’t a job title. Both are crafted in daily choices. Too many people, like you, like me,
Chasing property management titles is easy. Chasing money is predictable. But chasing growth? That’s where the magic happens. In multifamily, the best roles aren’t always
Multifamily leaders don’t fail because of the market, the economy, or interest rates. They fail because they refuse to grow. A fixed mindset is a
Anxiety is a double-edged sword. It can push you to stay ahead of problems, but it can also keep you up at night over things
Your Calendar Is Your Fate Goethe wasn’t guessing. He was stating a law of human nature. Your time is your future, unfolding in real time.
You’re pushing for a rent increase. Residents push back. You want to implement a new system. Your team resists. You try to scale. The market
Marc Benioff nailed it: AI without data is like lungs without oxygen. Useless. Multifamily operators obsess over AI leasing assistants, automated maintenance requests, and predictive
Adversity a forge. I’ve been reading Shakespeare – a 2025 goal. In As You Like It, Act 2, Scene 1, Shakespeare plants a gem of
The goal of sales is not to persuade someone to lease from you. It’s to find the ones ready to try something new. Think about
Big problems rarely start big. A small and steady leaky pipe doesn’t flood a building overnight. A minor dispute between residents doesn’t instantly turn into