Recall the last time you sat in a room with a regional manager who was adept at always asking one more question. Especially on the
Move-in day decides whether a resident becomes a neighbor or stays a customer. Anthropologist Arnold van Gennep found that rites of passage run in three
A pricing analyst knows how far rent can rise on a two-bedroom with a three-year resident before that resident starts researching the market. (Or she
You’ve seen this happen: a four-year resident (let’s call them ‘the mayor’) spends ten minutes in the hallway or common area with a new neighbor,
CEO Jackie Ware leads Pegasus Residential, a third-party operator in Sun Belt markets under pressure from a surge in new supply. Mischa Fisher is Zillow‘s
A multifamily leasing director needs to keep three metrics top of mind. Lead-to-tour, tour-to-application, and application-to-approval, each on a rolling four-week window. Conversion is the
Let’s discuss a smart multifamily NOI principle: relationship. The relationship between each g/l expense and the revenue it protects or produces. It’s an entirely different
A resident who gets a faucet fixed within the hour remembers your name. A leasing team member who answers a Sunday text owns a relationship
Calling every resident who submits a notice-to-vacate is a good strategic practice. Is it part of your routine? The resident who is leaving has nothing
Sometimes we need a coach. Sometimes, a mentor. Do we know the difference? Mentorship is someone who shares experience. Coaching is different. They develop judgment.
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