property operations
Navigating the Intersection of Commentary and Feedback: Notes for Multifamily Leaders
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The ability to discern and value judgments is an art and a skill. The convergence of comments and feedback often shapes the trajectory of a multifamily business. How can multifamily leaders and business professionals turn every piece of input and commentary into a strategic asset for growth?
Understanding the Spectrum of Feedback
In the multifamily space, feedback comes from many sources: team members, prospective renters, residents, asset managers, and even from within the leadership team. Each source offers a unique perspective, contributing to a comprehensive view of your business’s performance and potential. The challenge lies in distinguishing between mere commentary – often emotional or subjective – and constructive feedback that can drive meaningful change.
The Role of Emotional Intelligence
Emotional intelligence plays a crucial role in this process. As a leader, cultivating empathy and understanding the underlying emotions behind feedback can provide invaluable insights. It’s not just about what is being said but why it’s being said. This understanding can help leaders filter through the noise, identifying the core issues and opportunities beneath the surface.
Integrating Technology for Feedback Analysis
In an era where technology is omnipresent, multifamily leaders can leverage digital tools to analyze feedback efficiently. Technology can provide quantitative and qualitative insights into resident satisfaction and operational efficiency, from sentiment analysis software to property management systems. These tools can help to identify trends, patterns, and outliers, enabling leaders to make data-driven decisions.
Balancing Short-Term Reactions with Long-Term Vision
The immediate impact of feedback can often overshadow its long-term implications. Multifamily leaders must balance the urgency of addressing primary concerns with the foresight to see how these adjustments align with their strategic vision. It’s about understanding the difference between a tactical move and a strategic shift, ensuring that each decision contributes to the company’s overarching goals.
Creating a Culture of Open Communication
Fostering an environment where feedback is not only welcomed but encouraged is essential. This means establishing clear channels for communication, cultivating honest and respectful dialogue, and demonstrating a commitment to acting on feedback. Such a culture enhances the quality of feedback received and builds trust and loyalty among residents and staff.
Learning from the Market
The multifamily industry continuously evolves, influenced by economic trends, technological advancements, and shifting consumer preferences. Leaders can anticipate changes and adapt strategies by staying attuned to market feedback through industry blogs, podcasts, newsletters, competitor analysis, or resident surveys. This proactive approach can differentiate a thriving multifamily business from merely reacting to market forces.
Leadership Development through Feedback
Finally, feedback is a powerful tool for personal and professional growth. For multifamily leaders, embracing positive and negative feedback can lead to enhanced leadership skills, better decision-making abilities, and a deeper understanding of the industry. It’s an opportunity to reflect, learn, and evolve, continually pushing the boundaries of what’s possible in the multifamily space.
Virginia Love | Collective Conversations
Release Date: 08.08.2023
In this episode, Mike Brewer sits down with Virginia Love – Industry Principle at Entrata. Virginia is a highly respected expert in the multifamily industry with a long history in multifamily leasing, marketing, and operations. She is a champion of the people in our industry and has a deep understanding of the ways that technology impacts the front-line teams and believes that it is our responsibility to elevate the role our team members play in the success of our industry.
Key Discussion Points:
- Lasting impact of the pandemic: The pandemic shed attention on the importance of the site teams and led to the current focus on them as the drivers of performance and doing what is right for the site teams, recognizing the need to reconsider appropriate wage levels. The pandemic accelerated the pace and adoption of technology and forced companies that were sitting on the sidelines to engage with virtual tours, self-guided tours, and more.
- Culture Matters: Entrata is a technology company that actively engages its customers in the Entrata culture – so much so that they become invested in the Entrata brand.
- Economic Inclusion: For decades, the only impact for residents who paid their rent on time was not incurring late fees and being sent to collections. Entrata offers a program that reports resident payment history to the major consumer credit reporting agencies. Giving renters the ability to build their credit by simply paying their rent is a significant economic empowerment tool.
- The Value of Yes – Advice if you desire to grow your multifamily career: Get involved. Make Yourself Indispensable. Do whatever other people don’t want to. Get active in your Apartment Association, IREM, or NMHC. Take every opportunity to learn and don’t wait for someone to teach you. There are countless ways to build your knowledge so take charge of your education and growth.
In between the non-stop camaraderie and laughter, Mike and Virginia share practical tips and advice based on their extensive knowledge and expertise in the multifamily industry.
Whether you’re a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry.
About Mike Brewer
Mike Brewer is enthusiastic about people, technology, and the world of multifamily. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike draws on his deep understanding of the multifamily space and is passionate about sharing insights and wisdom through a series of Collective Conversations with others in this industry. This podcast creates a platform for industry professionals to connect, learn, and grow together.
About Virginia Love
Virginia Love, Industry Principal at Entrata is directly involved with marketing, product and sales as a liaison from the multifamily industry to these departments. Before joining Entrata, she held prominent leadership roles for apartment owners and operators such as Trammell Crow and ING Clarion. Immediately prior to coming to Entrata, she was Vice President of Leasing and Marketing for Waterton Residential. With nearly three decades of industry experience, Virginia has served on numerous multifamily committees and boards for industry organizations including the Atlanta Apartment Association, Georgia Apartment Association, National Apartment Association, National Multifamily Housing Council and Zillow Multifamily Advisory Board. Love served as the 2018 Chairperson of the Georgia Apartment Association and the 2011 Chairperson of the Atlanta Apartment Association. Virginia is a National Apartment Association Lyceum graduate. In 2021, she was named a Multifamily Influencer by GlobeSt. Real Estate Forum and was honored by Connect CRE’s Women in Real Estate Awards for 2022. Virginia is also a part of the Apartment All Stars.
Additional Resources:
Some of the world’s largest owners and operators use Entrata’s vast suite of products to manage their entire portfolios using one operating system. Multifamily, Student, Affordable, Military, or Commercial – Entrata has the technology solutions to meet your needs. www.entrata.com
Sponsorship Info:
This episode is sponsored by: Updater
Updater is the app that gets residents move-in ready faster. Did you know that residents who are happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike, and as a special gift to our listeners, Updater is offering a special gift when you book a demo.
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Disclaimer:
The views and opinions expressed in this podcast are solely those of the individuals involved and do not necessarily reflect the official policy or position of MultifamilyCollective or any other organization mentioned during the episode. The podcast is for informational purposes only and should not be considered professional or legal advice. Always consult a qualified professional or your organizational leadership before making strategic, professional, financial, or investment decisions.
Steve Wunch | Collective Conversations
Steve Wunch — with more than 20 years as a dedicated Multifamily professional facilitator in the arenas of Leadership; Sales and Customer Service and Technical Training, Performance Consulting and Talent Development. Steve is a National Speaker available for Keynote presentations, and other motivational speaking engagements, as well as speaker, actor, voice over artist available for freelance projects.
This episode is brought to you by MultifamilyCollective – Teasing Out Human Potential in the Multifamily Space. RADCO Residential – Building Better Living.
At RADCO Residential, “Building Better Living” isn’t just a tagline; it’s our core passion. We take great pride in each and every community we manage, and we treat our residents like family. From the moment you visit one of our apartment communities until long after you move on to your next home, you’ll feel the difference that sets RADCO apart.
