multifamily maniac
Excellence in Multifamily
I write about excellence from time to time on this blog. Not so much as to wear out the term but enough to remind you that excellence is something to strive for in the multifamily space. And in your life.
Now let me clarify, I think excellence is near impossible to actually meet. At least if we take a strict interpretation of the word.
The reality is that striving for excellence is where it’s at. Always pushing. Always looking for ways to improve. More efficient. More caring. More awesome. More compelling. More #gameon
Excellence as a Way of Life
Striving for excellence is what makes you stand out when compared to the next guy/gal. By way of example; striving for excellence is the guy/gal that takes my post from yesterday and runs with it.
It’s that leasing consultant, assistant manager, maintenance tech or porter that gets ‘sick and tired of being sick and tired.’ They let out the proverbial – f-this; I want a better set of circumstances to come my way.
They build a hockey stick angle of awesomeness right at the end of the rut they dug for themselves and proclaim: #gamethe-f-on. It’s #timetoshine. #theworldwillknowmyname
Realization
You know what they realize in that moment? They realize that motivation is an inside job. It’s not the boss that rocks them into action. It’s not mum, dad, auntie or grandma. It’s THEM.
They realize – if I’m going to get ahead in the multifamily world; I have to strive for excellence. I have to give mediocrity a root canal and replace it with a gang of platinum plated strive for excellence.
Simple Call to Action (CTA)
It’s time to shine – get off your butt and #rocktheworld
Your #gameon Multifamily Maniac,
M
We Charge $125 to Tour an Apartment
Truth is we really do not charge $125 to tour an apartment. But what if we did it?
I wrote a piece earlier this year that ended with the question – what if you charged for touring an apartment? What would you do differently?
You’re not really thinking about charging for an apartment tour but wondering what we would do different if we did Multifamily Maniac,
M
Website Theme
I think we’ve all made the observation that Google does a good job of theming their website. Be it a holiday or a historic point in time – Google will theme its search engine logo. It is true fun and elicits emotion.
Is there a multifamily application of this that make sense?
Your, questioning themes, Multifamily Maniac,
M
Apartment Marketers, How Are You Trying to Influence?
Apartment marketers, how are you trying to influence team members, prospects, residents, and business partners? How about current and future clients and investors?
Marketing apartments is an always-on activity.
Regis McKenna sums it up like this:
If you are marketing apartments in a multifamily community, it involves every touch point from curb to commode, and continuously.
Additionally, it affects every constituent, from the porter to the CEO, to future business relationships.
Every marketing team member must understand the audience and frequency to be successful, and that marketing is everything, and everything is marketing.
Multifamily Marketing on Trial
2013 is not the year to protect your posterior. It’s not the year to crawl in a hole hoping that all this massive and swift moving change will just pass you by. It’s not the year to play it safe. Don’t be a politician. Don’t get stalled by this party or that party or this ideology or that ideology.
On Trial
Be that guy or gal that politely listens to all the noise – filtering always. Be that guy or gal that acts when the silence comes. Acknowledge the conversation but run in the opposite direction of the crowd.
That idea you’ve harbored for the past 2 months, 4 months, year or 15 years (that’s me) – go for it. Try it. Don’t ask for permission. If the stresses of other people pump your heat instead the OMG – I could get canned for this moments, then do us all a favor and stay in bed this morning.
Cheating Two People
When you are not conducting trials you are cheating two people: 1. You are cheating me out of being exposed to something that might change my life. 2. You cheat you out of being a better you. It’s #gameon time.
Your never want to cheat myself out of being a better me multifamily manic,
M
