@mbrewer
#apartmentmarketing: Persistence
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.” – Darren Rowse, Founder Problogger
A ton of rhetoric has been penned about social media as it relates to apartment marketing, resident retention and the such. Some of it is really good and some of it is just fluff and fill. Some has merit and some has not the sense god gave a billy goat.
Apartment management brass tacks
Toss it all aside and get back to the brass tacks of good old fashion property management – what do you have? Boring, mundane, uncompelling and anti-dramatic and melodic methods of madness. Anyone who has been in the business for a very long bit of time would agree that property management is not rocket science. Just a couple days ago I was sitting diagonal from a finance quant who thought he hit the nail on the head when he made that very statement.
Personality
At the end of the day – it’s the culmination of personalities laced with wit, wisdom, humor, elevated emotion and a purpose larger than life itself that bring about the want to persist with the quest of managing property. And, those who do it well would admit that it’s what gives them life.
It’s the time that they love to spend.
It’s the energy that they love to exude.
It’s the determination of pursuing a worthy goal that keeps them coming back for more.
Admit it – There’s something about this business!
What is it for you? What keeps you coming back for more? I dare you to tell me in the comment section below! Double dog…
M
Apartment Pics: Photosynth
Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t wait to try this out tomorrow.
Get Them Involved
I can see this being a very cool app not only for our site teams but for residents and prospects alike. That is if they have an iPhone or iPad. With that note in mind, think of the possibilites;
Tour
1. 360 views of your apartment communities curb appeal
2. 360 views of your apartment business/leasing/clubhouse
3.360 views of your grounds and common areas
4. 360 views of any or all rooms in any given apartment
Maintenance
1. 360 view of move out walk for the purpose of returning paid deposits or charging for damages
Due Diligence
1. 360 view of personal property inventory
2. 360 view of apartment condition at time of purchase
What else?
1. Would be cool to have something like this integrate in to Yardi, Real Page, MRI or the such…
2. Pics for website property landing pages
#apartmentmarketing: Social Media Proof
The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella
So much flying around out there in the way of experts, guru’s, master’s of the universe and the such.
My new default gauge for validation; can I talk to a client that used your service prior to social media taking front and center? And, if that answer suffices; then you can show me your social media results and pass along another client testimonial or two.
#apartmentmarketing: Facebook vs. G+
Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company?
Here is my take –
He who controleth the algorithm’s to Page Rank is the one for all of thee…
Short answer – yes
That is not to mention, I predict 9/10 of the work is already done via their Places platform
Ignore at your Rank’s risk…
#apartmentmarketing: Focus on the Needs
Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener, or viewer. – Brian Clark
We have all been there – staring at a blank page waiting, wondering, wanting something brilliant to pop into our mind so we can dazzle the socks off of our constituents. And, it doesn’t come. Or, it comes in faster than you can get your fingers to move so once complete it seems all over the board and useful to no one. Worst of all we are not patient for things that come anon as it’s a yesterday economy…
Simple is better
Sometimes a little simple is a lot better. Robert Fulghum summed it up best in his book; All I really need to know I learned in kindergarten:
- Share everything.
- Play fair.
- Don’t hit people.
- Put things back where you found them.
- Clean up your own mess.
- Don’t take things that aren’t yours.
- Say you’re sorry when you hurt somebody.
- Wash your hands before you eat.
- Flush.
- Warm cookies and cold milk are good for you.
- Live a balanced life – learn some and think some and draw and paint and sing and dance and play and work every day some.
- Take a nap every afternoon.
- When you go out in the world, watch out for traffic, hold hands and stick together.
- Be aware of wonder. Remember the little seed in the Styrofoam cup: the roots go down and the plant goes up and nobody really knows how or why, but we are all like that.
- Goldfish and hamsters and white mice and even the little seed in the Styrofoam cup – they all die. So do we.
- And then remember the Dick-and-Jane books and the first word you learned – the biggest word of all – LOOK
