marketing
Reverse Apartment Reviews
Suffice it to say reviews are a two-way street. The Internet and Social Media enables the critic in all of us. We give ratings and reviews to food, coffee, authors along with goods and services across all industry. Nothing is immune. That is except the customer. That is until now.
Australian based Art Series Hotel Group is reviewing guests. Yes! You read it clearly. From their website:
We’ll be posting our Reverse Reviews [on our website] and finally revealing what goes on behind closed doors.
Reverse
Can you see it? Recall that recent move out. You know the one where the carpet has a perfect circle cut out in the living room area that served as fire pit. The ceiling that accommodated knives, forks, spoons and oil dip sticks. Yes – shoved in for decoration. Or, the one with the living room walls painted with life-sized psychedelic Alice in Wonderland landscape and characters – a true work of art. Or, the one with 20 years worth of collected newspapers stacked neatly from floor to ceiling covering nearly every square inch of the apartment to include the bathtub and kitchen sink.
How about posting these masterpieces for all to see – names included?
Playing the Game
Art Series Hotel’s Reverse Reviews is a game.
A promotion to fill hotel rooms.
A very cool promotion if you ask me.
Your sometimes wishing we could post reverse reviews Multifamily Maniac,
M
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]Open the Store
Photo by Mike Petrucci on Unsplash
My stepfather often recounts the practice he held dear – opening his farm supply store 30 to 45 minutes ahead of time each day. The motive? Preparation. He loves being ready for the day, ensuring he doesn’t face surprises or last-minute scrambles.
His routine is meticulous: cleaning windows, dusting mats, sweeping the entryway and aisles, adjusting signage, setting the sales counter, confirming adequate cash in the register, sharpening pencils, and ensuring inventory are aptly stocked. He finds satisfaction in these morning rituals, and they set the tone for his day.
A recent Ellis Shopping Report struck a chord with me – a brilliantly laid-out reflection that lost its sparkle when it mentioned two apartments infested with dead bugs. Not an ideal image for a prospective resident.
This is not a critique of our team’s efforts but a reminder of the importance of preparation. Consider your apartment like a store. You should be eager to open it for business every day. Whether you prepare early in the morning or later in the evening doesn’t matter. The essential part is readiness.
One might argue that they don’t have time to check the units they are leasing multiple times daily meticulously. However, let’s reflect on the value of a customer. In our market, the first-year value is upwards of $20,000. And remember, a single dissatisfied customer can sway the opinion of several others with their negative experiences.
We’re in the battle of our lives every day. Every detail matters. It’s all marketing, all the time. Every element of your property, from the curb to the commode to the lease contract, is part of the show, and you’re the star.
Being the star requires world-class preparation. Stellar performers don’t wait for problems to surface; they prepare to prevent them. They open their ‘store’ every day, in every sense of the term, making sure everything is in order, and ensuring their customers always come first.
So, embrace the role and show the world that at your ‘store,’ Customers Mean The World to Us. With meticulous preparation and unswerving dedication, you can make every day a spectacular performance.
Personal Apartment License
Here’s an idea for brand new lease-ups.
Sell personal apartment licenses. Make it very exclusive; sell 10.
What is a personal apartment license?
The license gives people the ability to be among the first 10 people to lease apartments in the new community.
It’s an exclusive group that will forever have the claim of ‘first’…
Your thinking about how to sell personal apartment licenses Multifamily Maniac,
M
People buy for the experience
I think it’s fair to say that people no longer buy things for the sole purpose of functional use. They don’t rent apartments just to occupy space.
They rather rent for the experience created in the leasing office or the perceived experience after they move in.
People want to experience something cool – something they can tell their friends and family about.
They need brag-a-log material.
Give it to Them
If you get nothing else out of this blog in 2014 – get this:
People who work in the multifamily space are in the experience making business.
Get busy creating compelling ones…
Your looking for compelling experiences Multifamily Maniac,
M
We Charge $125 to Tour an Apartment
Truth is we really do not charge $125 to tour an apartment. But what if we did it?
I wrote a piece earlier this year that ended with the question – what if you charged for touring an apartment? What would you do differently?
You’re not really thinking about charging for an apartment tour but wondering what we would do different if we did Multifamily Maniac,
M
