Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
…being amazed by particles of dust floating in the sunlight …putting your brand new clothes out the night before the first day of school …the
You understand that the consumer is in control of your brand – now what? Do something about it – It’s time to shine! It’s time
Seth posted a great story today title Everyone is Clueless – the video is especially compelling and is laced with a ton of powerful business
I stopped Pete mid speech and said, “you’re not a Pariots fan, are you?” He said, “You’re damn right I am, let me tell you a funny story.”
How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.
The more important point here is: how do we increase participation to an Amazonish or iTuneish type level?
Below are the results of a recent Nielsen survey of 25,000 consumers from 50 countries. Is it interesting that off-line trust leads the pack? And,
Read the following tweet this morning [RT @[xyz] @[abc] Suggest that you give away a free Flip to every prospect/resident that creates a [management company]
J.C. Hart Live the Life Video Contest 2009 “Last November at the Indiana Apartment Association “Industry Outlook” presentation, the speaker said a dirty word when
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