Apartment marketing
Reverse Apartment Reviews
Suffice it to say reviews are a two-way street. The Internet and Social Media enables the critic in all of us. We give ratings and reviews to food, coffee, authors along with goods and services across all industry. Nothing is immune. That is except the customer. That is until now.
Australian based Art Series Hotel Group is reviewing guests. Yes! You read it clearly. From their website:
We’ll be posting our Reverse Reviews [on our website] and finally revealing what goes on behind closed doors.
Reverse
Can you see it? Recall that recent move out. You know the one where the carpet has a perfect circle cut out in the living room area that served as fire pit. The ceiling that accommodated knives, forks, spoons and oil dip sticks. Yes – shoved in for decoration. Or, the one with the living room walls painted with life-sized psychedelic Alice in Wonderland landscape and characters – a true work of art. Or, the one with 20 years worth of collected newspapers stacked neatly from floor to ceiling covering nearly every square inch of the apartment to include the bathtub and kitchen sink.
How about posting these masterpieces for all to see – names included?
Playing the Game
Art Series Hotel’s Reverse Reviews is a game.
A promotion to fill hotel rooms.
A very cool promotion if you ask me.
Your sometimes wishing we could post reverse reviews Multifamily Maniac,
M
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]Curb to Contract
I hate the word contract. But I needed a C word to fit my attempt at a new Axiom.
Curb to Contract
It’s a revision to my Curb to Commode axiom. Over the years I’ve preached and promoted a very high standard of excellence as it relates to everything from the curb to the commode. Everything from freshly swept and painted curbs to a very fresh bead of caulk around the base of the toilet.
Just the other day it dawned on me that it doesn’t stop there. It extends to the transaction side of our business. It extends to paperwork, it extends to personal presentation, it extends to website experience design, it extends to mobile experience design and so on and so forth.
Everything is Marketing. Everything backs up your Brand. Everything from Curb to Contract and beyond.
Your curb to contract multifamily maniac,
M
RTC
Let me start by saying this arctic blast is for the polar bears. As a runner; I cringe every morning when my 5a alarm goes off. Just the thought of putting on three layers of running pants – two layers of long-sleeved shirts, two types of running jackets along with gloves a ski-mask and a wool cap – makes me tired. Makes me want to do some real-time communication (RTC) with the winter-master himself.
How do you like that for a transition?
RTC is not a new technology by any stretch and in the same respect I don’t consider it a mainstream business tool in the multifamily space. At least not as a sales tool. But that all may change soon.
Skip over here for a more precise definition. In the meantime – trust me, there are some extremely cool implications related to this technology.
It’s finally catching up with the visionaries.
Virtual Tour 3.14159265359
My imagination tells me that we will soon lead guided on-line demonstrations. Demonstrations that will include activities like swiping the screen to open doors to your clubhouse/leasing office, the front door of a model apartment, closet doors, appliance doors, cabinet doors, storage doors and the like. All the while a leasing/sales person engages the customer in a real-time conversation.
RTC will give both the apartment shopper and the leasing person the ability to control each others device. At least as it relates to the tour/demonstration. Want to hear jazz in the background as we walk – no worries. It automatically cues based on the persons listening preferences as shared by their iTunes, Spotify or other platform. Care to look at the pool, fitness room, etc – will do as directed by the shopper. A sort of pick-your-story-ending type tour.
Want to complete an application? Already pre-populated with Chrome like instincts and signed with any of a number of on-line signature apps.
ILS
Mark Juleen so aptly points out that
the ILS is dying. He is right but not for long. RTC is part of the answer and the ILS’s will beat everyone to this point. Why? Dollars and Cents.
They just have to look at it from a different angle. Certainly not the Jeff Goldblum angle (although – he is cool). And not from the bickering like small children (see flier – funny but really?) angle (my click is bigger than yours).
Your looking forward to what will come of RTC Multifamily Maniac,
M
They’re Here
They’re here.
“We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest-growing, th biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most (self-) indulgent, the most difficult & demanding, the most service – & experience-obsessed, the most vigorous, the most health-conscious, the most female, the most profoundly important commercial market in the history of the world-and we will be the Center of your Universe for the next 25 years. We have arrived.” – Tom Peters
Sounds like a demographic that the Multifamily business is ready to serve!
Active adult or millennial? Who do you think of when you read the statement above? Don’t Google it. Just read it and think about it. Okay – and then Google it.
They’re here and they are ready for exceptional service. And those that serve them in the highest and best way will be handsomely rewarded.
What is your property management team doing to serve them?
How is your business going to change to capture your share of attention from this group?
Your thinking through the next 25 years Multifamily Maniac,
M
Human Behavior
At the deepest levels we multifamily types are forever students of behavior.
For you bottom-liners; we are in the business to lease more apartments.
But, for you that understand that the multifamily business is in place to serve the people who serve it; the study of behavior and the power it yields is where it’s at.
Strip it down to the brass tacks and you have – the study of people and their actions.
For the analytic among us – a problem is a set of numbers.
For the servants among us – a problem is human and compelled by care, compassion and empathy.
For the savvy apartment marketer – creativity can change the way people think, feel and ultimately act/behave.
Human behavior is a very compelling body of knowledge and well worth the time and effort to study and understand.
Understand behavior and you get at the core of a persons needs.
Powerful stuff when you think about it in the context of one of the most fundamental needs of all – shelter (read: apartments).
Your thinking deeply about human behavior Multifamily Maniac,
M
