Apartment marketing
Apartment Marketing – Talk About Buzz
This is brilliant –
Apartment Marketers – The Thing You Fear Most is the Thing You Should do Next
Fear will no doubt govern the landscape in 2010 as it relates to moving forward with your social media initiatives or lack thereof. Take comfort in the idea that – you are not on an island by yourself. Take comfort in the idea that fear has a place in the conversation. But, so does courage. The cool thing about taking action in 2010 is that many have blazed a trail – it may not be the exact trail that you or I would blaze and in the same respect it’s a good starting point.
New ideas on how to market apartments
Before you lick your chops – ready to digest the latest and greatest ideas – stop and ponder this:
“I can’t understand why people are frightened of new ideas. I’m frightened of old ones.” – John Cage
New ideas are really endless and ever evolving – take a gander Brent Williams masterful creation Multifamily Insiders if you need to get the creative juices flowing. He has amassed a countless number of amazing multifamily professionals sharing openly on every subject you can imagine. And, as it relates to fear and courage, they have no doubt shared your concerns and provided a lighthouse to guide you by. If noting else take the time this year to join in the discussion and share your concerns – you owe it to yourself and your organizations.
Technorati Tags: mike brewer, mbrewer, apartment marketing, using social media to market apartments, social media apartment marketing, multifamily marketing, John Cage
Using Social Media to Market Apartments – Crazy?
“A question that sometimes drives me hazy: am I or are the others crazy?” – Albert Einstein
2010 will undoubtedly be the year that many more apartment owners and management companies jump into the participation, conversation, marketing turned upside down feeding frenzy free for all. And, there will undoubtedly be others that continue to sit on the sidelines asking themselves a question not unlike Albert’s.
The whole frenzy brings to mind a great question: “What four words can make a sad man happy and happy man sad?” – This too shall pass. That is what I have to say about using social media to market apartments – is it crazy? Who knows. Will it too pass? Sure but by all leading indicators, it might pass and leave in the wake a bunch of formerly happy owners and operators.
Apartment Marketings Top Theme for 2010 – Get Some
Technorati Tags: @mbrewer, mike brewer, mbrewer, apartment marketing, using social media to market apartments, multifamily marketing
What Can a Baby Bird Teach Apartment Peeps
Great post over at “Feed me!” « Hoehn’s Musings –
I really have a disdain for the phrase – keep-it-simple-stupid [K.I.S.S] – not because I don’t think the concept is true, I just don’t like the saying. And, in the same respect it seems appropriate for this post. Read with that in mind.
What can a baby bird teach apartment peeps about serving the customer
The baby bird analogy that Charlie uses, as it relates to making it simple for the customer, is perfect for any industry across the world. For those of us in the apartment space, it will become more and more incumbent upon owners, executives and front line service providers to bring ease to both the leasing and living experience in 2010. That being said, much speak as of late has been dominated by words like experience marketing, engagement and entertainment. While I think those things are true and will become more embedded in the way we do business going forward – I encourage us not to forget about making it simple and don’t forget about the fundamentals.
Make sure the fundamentals come first
A few of our quests, as apartment operators, are to provide a great experience, strike true engagement and provide some emotionally loaded entertainment that provides for powerful brand association. What we have to remember is that the basics give us every opportunity to do everyone of these things and more. We don’t necessarily have to come up with a new silver bullet each and every year. Charlie, in his post, provides a insanely simple example by way of this receipt [below] from Ted’s Montana Grill. At Ted’s they split each patrons order into a total on the receipt so no attention has to be given to it on the part of the patron. It’s simple – it’s easy and in some subtle way – it’s simply remarkable.
At very least it gives us all something to think about as we move forward in 2010 –
