What does it take to lead a growing multifamily company while balancing purpose, people, and performance? In this episode, I chat with Tony Julianelle, CEO of Atlas Real Estate, about navigating the challenges of growth, leadership, and technology in the evolving world of property management. Let’s dig in! In this episode, Tony shares his journey from a 20-year career in mortgage finance to leading Atlas Real Estate, a company managing thousands of multifamily units across multiple states. We discuss the key challenges of transitioning from a corporate giant like Wells Fargo to an entrepreneurial venture, how leadership and values shape the organization, and the importance of maintaining operational efficiency while embracing PropTech innovations. Tony also breaks down Atlas’s decision-making framework, built around its core values, ensuring it responsibly serves residents, employees, and the broader community. Plus, we explore his thoughts on using data to drive decisions, supporting property managers, and fostering a culture of growth and well-being within the organization. If you’re passionate about leadership in multifamily, technology in real estate, or scaling businesses while keeping people at the center, this conversation is for you! If you enjoyed this conversation, be sure to like this video and subscribe to the channel! Stay tuned for more insightful discussions with industry leaders shaping the future of multifamily and real estate.