Category: Apartment Marketing

Critical Dreamers

I was looking over my credit card statement not so long ago and noticed that Amazon was labeled as a book retailer. Wow. Although I

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The Superfluous & Untouchable

What does a 19th-century cholera epidemic have in common with businesses today? Both have problems that often resist easy answers, and both need root cause solutions.  

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Lottery Tickets & Inside Jobs

If you have ever struggled with too little, it’s easy to believe that more is the solution and much more is everything. But happiness is an inside job.

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Over the River

It’s that time of year when holiday tunes ring forth from every store, elevator, playlist, and television show. “Over the river and through the woods,

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The Thing About Fear

In 1933, Franklin D. Roosevelt spoke to the nation in his first inaugural address including this powerful statement; “…let me assert my firm belief that

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Just Shut Up

Just Shut UP Mark Twain was a man of many (often acerbic) words. One of Twain’s quotes that resonates for me today is, “Never miss

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Early Warning Systems

We called them heroes – these people who worked beyond their capacity for months on end with no relief in sight. The flip side of ‘hero’ is a human whose life is out of balance, who is forgoing personal care and investment in relationships. The novelty of heroism has worn off. It doesn’t compensate for exhaustion, personal sacrifice, and frankly, lack of compensation for the extraordinary effort.  

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