Category: Apartment Marketing

All-inclusive Rent Rate

There are some really great arguments on both sides of this topic. Are you nickeling-and-diming your prospects or residents when you charge for things like

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Ratings and Reviews

What if we changed our question from How did we do? to What do you really want? That changes the dynamic from a static rating to

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Residents Don’t Want

Have you ever stopped to consider what your residents don’t care about? – do they care about the pool party? – do they care about

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Change Your Rote

A quick shout out to all you unbelievably over-the-top amazing leasing professionals in the Multifamily world – You guys and gals rock! I have a

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Apartment – Good or Service?

Let’s start by defining the difference between a good and a service: Good: standardized for the masses Service: customized for the individual Is an apartment

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WebCam Turns

Question; can I use WebCams to study worker efficiency in a unit turn? Am I violating any sort of labor law? Privacy law? Weirdness law?

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Ratings and reviews

Mr. Bill Szczytko wrote an important piece over on his blog BSitko. The gist of the post speaks to a ruling handed down in a

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Website Theme

I think we’ve all made the observation that Google does a good job of theming their website. Be it a holiday or a historic point

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Healthy Wealthy and Wise

Tap into any one and or all three of these themes in 2014 and you will see major success. Incorporate health into your apartment marketing

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