Rate of Change
February 7, 2014
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The rate of change will never be as slow as it is today. Think about that. The advent of the Internet and the wild proliferation
The rate of change will never be as slow as it is today. Think about that. The advent of the Internet and the wild proliferation
Does your company profess to be the best? Are they striving to be the best. Just remember this: the best apartment community for one is
Amazing actors and actresses bring their lines to life through intention. Amazing apartment leasing professionals do the same. The best of the best in the
I keep an office at Mills Properties in St. Louis Missouri. In that office I do not have a trash can. The reason I don’t
Truth is we really do not charge $125 to tour an apartment. But what if we did it? I wrote a piece earlier this year
Are you looking for a guiding principle for 2014? A guiding principle that relates to marketing and leadership? I have a principle that will have
Not a novel thought by any stretch but I can’t believe the impact of having Wi-Fi in your laundry room. It’s off the charts. Install it
Anyone that knows me knows that I love Starbucks. They see it on Instagram and on Facebook when I post pictures of my siren cup
The following is a list of things that scream – We Don’t Care – to our future or current residents and any other person we
We are all accustomed to giving away discounts or concessions at time of move in or lease renewal. As an industry we have taught our
