Category: Apartment Marketing

Authenticity in Multifamily

When you think about a company that genuinely cares about customers – you might think of Nordstrom. Or, Southwest Airlines. Or, Apple. Or, not one!

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Excellence

I love Tom Peters and his passion for excellence! I specially love what one of his readers left over on his website: tompeters.com Excellence can

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Apartment Experiences

Rent is the biggest debit out of most bank accounts each month. Is the experience that you’re creating in exchange for that rent worth it?

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Mystery Gifts

One of the things I love about the multifamily business is the creativity. I love it when property managers, assistant manager and leasing consultants express

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Think Inside the Box

We all like the idea of thinking outside the box. It’s the greatest cliché of all time. Inside the Box Here’s a thought; there are

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Multifamily Blogging

As you have likely noticed lately I’m writing very short pieces on a fairly broad range of topics with great frequency. For the why-behind-the-what (at least at

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Personal Apartment License

Here’s an idea for brand new lease-ups. Sell personal apartment licenses. Make it very exclusive; sell 10. What is a personal apartment license? The license

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