Customer Obsession Is Dead. Excellence Wins.
People talk about “customer obsession” like it’s a virtue. It’s not. It’s a trap. Blind devotion to residents leads to bad decisions, weak margins, and
People talk about “customer obsession” like it’s a virtue. It’s not. It’s a trap. Blind devotion to residents leads to bad decisions, weak margins, and
Nobody wakes up excited to hear about your product’s features. They wake up with problems. Annoyances. Frustrations. People don’t care about your cutting-edge Proptech or
Photo by Toa Heftiba on Unsplash In the multifamily industry, and indeed, across all business sectors, there’s a time-tested and unwritten rule: Clients don’t just