Stop Selling, Start Solving: Why People Don’t Care About Your Features
Nobody wakes up excited to hear about your product’s features. They wake up with problems. Annoyances. Frustrations. People don’t care about your cutting-edge Proptech or
Nobody wakes up excited to hear about your product’s features. They wake up with problems. Annoyances. Frustrations. People don’t care about your cutting-edge Proptech or
Photo by Toa Heftiba on Unsplash In the multifamily industry, and indeed, across all business sectors, there’s a time-tested and unwritten rule: Clients don’t just