Apartment Content

Is my strong belief that any new hire that comes to work for a property management company in 2014 and beyond be a producer of content.

In addition to

I think leaders must continue to reorganize the way work is structured so that every person from Porter to President has time to create content.

Content can range from “a day in the life of” to the intricacies of how to set up financing for a Multifamily Property acquisition.

I’m not suggesting that you shouldn’t hire for competencies related to running the day-to-day activities of a property. You should hire for that. But, in addition, hire for bringing your business to life through meaningful content creation.

You’re – on a mission to find content creators – Multifamily Maniac

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