You’re not selling to apartment shoppers/prospects anymore. You’re selling to their AI agents. AI agents are now shopping, searching, researching, and browsing before the consumer
The multifamily industry is shifting and has been for several years now. Agentic AI—autonomous systems capable of independent decision-making—is no longer a futuristic concept; it’s
The next wave of multifamily leadership won’t be human. AI-driven decision-makers are changing all aspects of the multifamily business model. But what happens when AI
Marc Benioff nailed it: AI without data is like lungs without oxygen. Useless. Multifamily operators obsess over AI leasing assistants, automated maintenance requests, and predictive
As artificial intelligence continues to revolutionize industries, the multifamily space faces a choice: adopting AI as a tool to boost productivity or embracing it as
AI Assistant vs. AI Agent: What’s the Difference for Multifamily Property Management? AI assistants and AI agents aren’t interchangeable buzzwords—they’re different tools for different tasks.
Some would argue technology makes multifamily management easier. Automation handles leasing. Document creation and signing. Marketing. Collections. Smart thermostats reduce energy waste. AI is slowly
The Future of Multifamily Operations The multifamily property management industry, fueled by artificial intelligence (AI), is changing rapidly. The conversation is shifting from task-based automation
Marketing in the multifamily industry sits at a fascinating crossroads between perceptual and physical reality. Perceptual reality—the subjective experience shaped by marketing, imagery, and storytelling—often
Over twenty years ago, I had a vision of a day when computers and screens would be removed from every office nationwide. The future of
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