Marketing in the multifamily industry sits at a fascinating crossroads between perceptual and physical reality. Perceptual reality—the subjective experience shaped by marketing, imagery, and storytelling—often
Over twenty years ago, I had a vision of a day when computers and screens would be removed from every office nationwide. The future of
Are you ready for a revolution? In 2025, AI agents will turn skeptics into believers. I expect that in 2025, we will have systems that
The rise of artificial intelligence (AI) is no longer a distant prospect—it’s here, reshaping our multifamily industry in real time. As AI’s system becomes increasingly
AI is evolving. The new game-changer is Chain-of-Thought (CoT) learning. This technique allows AI to reason step-by-step, much like humans. Instead of jumping to conclusions,
AI will revolutionize multifamily property management. The landscape is shifting to predictive maintenance (PdM) systems that anticipate issues before they occur and provide instant resident
Their day becomes streamlined with a copilot. Tedious tasks like data entry and scheduling? Automated. They spend time nurturing genuine relationships with prospects and residents.
Photo by Steve Johnson on Unsplash The current landscape of artificial intelligence (AI) is akin to a renaissance, a period marked by significant transformation and
Photo by Alexandre Debiève on Unsplash The Multifamily business is evolving. Boundaries are being broken. A recent tweet by Alex Ker opens up a dialogue
Photo by Joanna Keister on Unsplash In the pursuit of success, business leaders often strive for metrics like ‘effective,’ ‘efficient,’ or ‘innovative.’ However, for those
