The Strategy Series- Part 47: Skepticism Is a Signal—Not a Stop Sign
August 25, 2025
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The first objection is never the real objection. It’s a smokescreen. In multifamily, whether a
The first objection is never the real objection. It’s a smokescreen. In multifamily, whether a
People don’t resist change. They dislike looking wrong. The most powerful opponent to progress in
If your strategy doesn’t rattle someone, it’s not strategy. Every project that matters threatens a
Scarcity is seductive. Sometimes deadly. It shows up at meetings dressed as pragmatism. It whispers
Most multifamily systems are engineered to chase occupancy and NOI. We optimize leasing for speed,
The Multifamily space is misaligned. The most significant opportunities aren’t found in spreadsheets or strategy
People don’t adopt ideas because they make them feel smarter, safer, or more seen. If
Non-believers are a weight on your culture. They lurk in meetings.They nod along but never
People want fewer regrets. Every decision your resident, prospect, or team member faces is a
Most multifamily strategies collapse not from bad ideas, but from blind conviction. We mistake confidence
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