This blog is presented by RADCO Residential – A Property Management Service Firm based in Atlanta, GA. RADCO serves Owners and Asset Managers in the Southeast. Now, on to words and how they are used to shape reality.
Rudyard Kipling once mused that words are the most potent drug wielded by humankind. You’re likely acutely aware of this if you navigate the multifamily real estate sphere as a leader. Words aren’t just a means of communication; they are instruments that shape perception, construct realities, and, ultimately, drive decision-making. In a sense, they are the syntax upon which we code our world, particularly in industries like multifamily, where every interaction holds the potential for lasting impact.
Imagine a team member approaching you with concerns about a new applicant tracking platform integration. Your choice of words can distinguish between escalating anxiety or instilling confidence. You could say, “We’re still figuring it out,” or choose to articulate, “We’re fine-tuning our new system to optimize your working experience.” Same situation, different words, worlds apart in impact. Words are your first layer of an interface, and for an industry increasingly intertwining with technology, the role of words as a form of ‘human API’ is paramount.
Not only do words play a pivotal role in shaping external relations, but they also construct the internal culture of your organization. In recent years, the multifamily industry has been abuzz with terms like ‘human-centric leadership.’ The semantic weight of such terminology affects how your team approaches their work and their interactions with residents. Replacing the usual jargon with a more empathetic lexicon transforms the workplace into a more psychologically safe environment. For instance, “optimize resident turnover” may be replaced by “enhance resident moveout experience,” shifting the focus from mere numbers to a more qualitative experience.
Words carry potential energy, poised to release powerful outcomes. For example, renaming ‘conflict resolution’ to ‘harmony creation’ can shift mindsets from reactive to proactive.
This isn’t just armchair speculation; this is backed by the psychological concept of linguistic relativity, which postulates that language shapes thought and perception. Therefore, if you’re in a leadership position within multifamily real estate, a strategic vocabulary is not just a nicety but a necessity.
Technology, particularly artificial intelligence in natural language processing, can also be a game-changer. Semantic analysis tools can help parse resident feedback or online reviews to glean sentiment and actionable insights. Harnessing AI can also help team members craft personalized communication at scale, providing a unique form of verbal leadership that elevates the resident experience.
So, how do you cultivate this as a multifamily leader? Start by auditing your current vocabulary both at an organizational and personal level. Identify terms that could be imbued with more positive or action-oriented meaning. Utilize AI tools to understand your audience better and refine your communications strategy accordingly. Encourage a culture of ‘word mindfulness‘ among your team.