Mastering the Art of Selective Engagement: Goff’s Advice for Multifamily Leaders
Photo by Javier Allegue Barros on Unsplash
Summary
Bob Goff is a masterful storyteller with many a message. His main message, “I need to pick the fight myself,” underlines the need for business leaders to actively choose their battles, taking control and deciding which issues to address and which to let slide for efficient management and better results.
Problem
The multifamily business often involves issues arising simultaneously, ranging from owner’s needs to resident complaints and maintenance issues to team remember concerns. It can feel like constant firefighting, leaving leaders and managers overwhelmed and exhausted. Reactively addressing every single problem as it arises, without discrimination, often leads to poor prioritization, resource misallocation, and ultimately a decline in service quality.
Solutions
- Goff’s “picking the fight myself” philosophy encourages leaders and managers to embrace a more proactive stance. Property managers can optimize resources and ensure effective problem resolution by identifying and addressing critical issues before they escalate. You can do this through simulation and scenario planning.
- This approach allows for better prioritization. Not every problem demands immediate attention. Managers can allocate their time and resources more efficiently by determining the most pressing issues.
- With this mindset, managers can better preserve their energy and attention for tasks that truly matter. This results in improved resident satisfaction, as well-managed properties tend to have happier residents.
- Finally, a proactive approach can lead to a more positive work environment. Rather than constantly reactive, managers who feel in control report higher job satisfaction, engagement, and reduced stress levels.