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Tom Wolfe’s Information compulsion theory is a concept he discussed in his book “The Electric Kool-Aid Acid Test,” published in 1968. The book is a nonfiction account of the experiences of Ken Kesey and his group of followers, known as the Merry Pranksters, as they traveled across the United States in a bus named “Furthur.”
Concept of The Theory
Wolfe’s theory of information compulsion is based on the idea that individuals in modern society have an overwhelming need to gather and process information constantly. According to Wolfe, this compulsion is driven by a desire for self-awareness and a need to understand the world around us. He believes this need for information is a crucial aspect of the human experience and is becoming increasingly prevalent in our society.
Wolfe argues that this compulsion for information is not limited to just one specific group of people but is instead a universal phenomenon. He believes this need for information is evident in how people consume news, social media, and entertainment. He also notes that this compulsion is apparent in how people interact with technology and seek new experiences.
Wolfe’s theory of information compulsion is an exciting perspective on the impact of technology and the media on our society. It suggests that how we consume information is not just a passive activity but an active one. It also implies that this need for information will not decrease. Instead, it will only continue to increase as technology and the media evolve.
The theory has significant implications for the multifamily property management space. As residents access more information and technology, they will have higher expectations for communication and access to information from their property management teams.
One way this may impact the multifamily property management space is through technology. Property management teams use online portals and apps to give residents easy access to information, including account balances, maintenance requests, and important documents. This can help to satisfy a resident’s need for information and improve communication.
In addition, with the rise of social media, residents may also expect property management teams to be active on platforms like Facebook, TikTok, and Instagram, providing them with real-time updates and information about their properties. This help’s with building a sense of community, a key to retention.
Furthermore, The information compulsion theory also has implications for how property management teams market their properties. With prospects seeking out more information before completing an application or signing a lease, property management teams may need to invest in better marketing strategies, including self-touring, virtual tours, and detailed floor plans to include unit location, to meet these expectations.