Facebook Go-Live is the next belle of the ball in multifamily. In essence, the functionality gives you the ability to live stream your experiences in the moment. While the idea of live streaming on mobile is not new , it is new for the masses on Facebook. And I can see so many uses and misuses as it relates to multifamily. Some awesome and some no so awesome.
Leasing/Sales – I can see live streaming community tours answering questions, personalizing and customizing along the way.
Residents – I can see John and Stacy broadcasting their watch party or pool party attendance.
Vendor Management – I can see live streaming various issues, problems or successes. Catch the landscaper going the extra mile; edify him or her by broadcasting your praise for a select audience that cares.
Advocates – I can see residents that love their apartment living experience – live streaming something nice and positive about their community.
And, Resident Critic – this is the one that peaks my interest the most. I can see resident live streaming that leaky faucet, leaky ceiling or flooded basement or a bad customer service interaction live and in person. It gives a whole new meaning to the lead in; “Coming to you live from…”
Item of note: The function is only live on my personal page. It’s not yet live on my Apartment Hacker page and I can’t find anything that tells me when it might be.
Nevertheless, it adds a whole new level to reputation monitoring/management.
Your looking forward to watching some Facebook go-live entertainment multifamily maniac,
M
0 Responses
I have to disagree, I think this is going to be a blip of something Facebook tries to compete with other platforms. These just end up as videos in the timeline. Yesterday I received three notifications of Facebook live but, life….I didn’t watch any of them because at that time I was busy with my own life. In the same way tv is shifting to accommodate us being able to use it arround our own lives I would watch the video later around my own life. It would have to be something pretty compelling to watch it live. Moving to a new apartment and using Facebook live to tour around the people back home, maybe.
I agree in the sense that this is not the way that everyone consumes content but there is an audience out there that lives for the live in the moment experience. Especially the ones that give you, the viewer, the chance to add value to the moment by chatting, asking questions, supporting and encouraging the broadcaster. This is where I think it will be compelling to people. If it’s a topic you have an interest in; you may very well respond to the notification for the simple reason of adding your two cents to the experience.
Let me ask you this – if I sent out a program calendar that captured Mills Monday Leadership Meeting Broadcast dates/time – would you tune in or watch later?
You got me there. I would tune in to that, you know what I find compelling. Would we ever broadcast a senior leadership meeting on a platform like Facebook or would the powers that be find that too unsecure?
I see it being used, just not enough to change the game. I see it more niche, closed group. I could be wrong. I was very wrong when Twitter first came out.
I think Facebook Live instantly has an edge over Twitter’s version, Periscope. I love the possibilities for this on the marketing side, especially when paired up with a smart lead capture and some simple email reminders. One more bonus for Facebook is that it looks like the videos are available for an extended period, where Periscope videos expire after 24 hours.
Live is available for verified business pages, but you have to have the blue Verified badge, so I don’t think the local business verification is enough to gain access to streaming yet. Here are the details – http://bit.ly/1SuIeAC.