When is the last time you heard the word scalable as it relates to Multifamily? Did you read about the latest business model that needs to scale? Did you hear that scalability is all that matters; if it doesn’t scale it doesn’t matter. It’s just more noise in an otherwise over loud space. Did you… Did you…
My guess – if you’re at the C – level or a property owner that pays attention to all the latest trends – is very recently. You likely read a story about scaling just this morning over coffee/tea or OJ.
Who Talks Like That?
Gurus and Consultants talk like that. But where the true work takes place, people don’t talk like that. Regional Managers, property managers, leasing consultants and the like use phrases like:
Let’s do this!
Time to shine!
Game on!
Let’s build this thing!
Let’s grow this (insert your favorite expletive)!
Rock and Roll!
Let’s Rock!
Your let’s remember to translate the jargon where it matters Multifamily Maniac,
M