A quick shout out to all you unbelievably over-the-top amazing leasing professionals in the Multifamily world – You guys and gals rock!
I have a question for you
Are the people who take time out of their busy days to tour your respective communities getting the absolute best experience that you have to offer? Or, are they getting a rote experience? In other words is the presentation a routine fixed by habits that are in place because of repetition over time.
Be remembered
Get your personalization act together. I don’t mean that in a disrespectful sense. I mean it in the sense that you must customize your routine to create a very positive and memorable experience. You’re asking yourself, how do I do that? I have a simple one for you. Look up, smile and say hello when people walk through the front door.
I can’t tell you how many times I walk into apartment communities and get the cold shoulder. The looking down, I am busy and I don’t have time for you routine. Or the can’t you see that I’m on my device routine. Or the sign that says – out to lunch until 1:15p when in fact it’s 2:30p routine.
It’s so bad out there, that you don’t have to try really hard to come up with something amazing. You can get back to the basics of service and be in the top 5% of superstars. You know – all those things you learned in kindergarten kind of stuff. Like looking people in the eyes, saying hello and please and thank you. It’s the small things that get remembered most.
You’re getting my personalization act together Multifamily Maniac,
M
0 Responses
When I think of the words “rote” and “personalization,” a different picture comes to mind. How many times have leasing professionals walked the exact same route on the property tour? Does it always start with the club house and business center before moving to the fitness center? From there do they always pass by the pool, followed by the fire pit or sand volleyball pit? How long does it take before they finally get the real reason I’m there: the unit? OR, did they even take the time to find out why I am there and customize the tour based on what they learned about me?
Creating a personalized property tour? Now that’s breaking away from the rote.