Apartment marketers, how are you trying to influence team members, prospects, residents, and business partners? How about current and future clients and investors?
Marketing apartments is an always-on activity.
Regis McKenna sums it up like this:
If you are marketing apartments in a multifamily community, it involves every touch point from curb to commode, and continuously.
Additionally, it affects every constituent, from the porter to the CEO, to future business relationships.
Every marketing team member must understand the audience and frequency to be successful, and that marketing is everything, and everything is marketing.
0 Responses
Mike
I would like to find out myself “who exactly your property managers (mills properties) are trying to please”
I was glad to read in one of your blogs that at least the upper management in Mills properties are not just worried about the bottom line or are unreasonable. In one of your blog you mentioned that family is important, therefore I would like to share my last weekend episode with you. I was visiting St Louis to visit my 78 year old mother last weekend.
My mother had a shoulder surgery last month. Instead of spending relax time with my mother, we were shocked to receive a letter from your management asking her to vacate the apartment on Jan, 31st. My mother was horrified to receive the letter. She misplaced her renewal letter as she was busy with surgery. I went to manager office to find out how the lease can be renewed or extended, but your manager refuse to give us reason as to why lease cant be extended or renewed.
This is season for joy and happiness but your manager’s are acting like scrooge in asking 78 year old lady to vacate her apartment in the middle of winter when the temperature is 25 F.
Therefore, i strongly recommend that you should ask your property managers this question. Because all the marketing efforts and hard work can be flushed down the toilet if the core customer is not treated well and is not happy with the product. Please let us (your blog readers) know the answer “who your property managers are trying to impress”
Oscar,
Thank you for taking the time to pass along your concern. Can you help me by sending me an email at mbrewer@millsproperties.net? Please let me know where your mother lives and I can try and assist her.
Thank you again for taking the time.
Mike