“For corporate marketers, podcasting is low-hanging fruit.” – Paul Gillin
Low Hanging Fruit
Caught this video over at businessgrow where Michael Stelzner of Social Media Examiner throws down his 18 to 24 month content marketing prediction. It’s an interesting thought and one that I am trying to wrap my head around as it relates to marketing apartments. His thought comes in near the end of the four-minute vid:
Your wondering about apartment podcast marketing multifamily manic,
M
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People who like podcasts have been saying they’re on the verge of mass use for years – ever since they replaced the self-help tapes of the 80’s and 90’s. Maybe I’m wrong, but I can’t see any value for apartment marketers or for residents.
I’ve tried and tried to “get into” listening to podcasts but I just can’t do it. I can’t multitask with podcasts – listening to someone talk takes just as much of my attention as watching a video. And when that podcast is longer than 10 minutes, I’m done because I have other things to do. I’ve tried listening in the car or on my daily walk, but frankly I need time to think and the voices (and the messages) are a distraction. What’s the point of hearing if you’re not listening?
Again, maybe I’m wrong, but I imagine that I am like most women today. It seems podcasting is more of a male “thing.”
Good morning Charity
Hope that your week is off to a grand start. I really appreciate you chiming in on this one. I have to admit, I share your discord with podcast. Just yesterday, I was trying to listen to @30lines and @mbj talk on Apartments Gone Digital all the while trying to complete a project management worksheet. It was impossible. I really wanted to actively hear what Mike and Mark had to say but the same brainwaves necessary for that focus were being utilized to drill down the worksheet.
Where we have toyed with he idea is more on a BtoB level. Specifically, we have thought about podcasting our weekly marketing meetings and our quarterly blog editorial meetings. I am still not 100% sold for the very reasons you site above. But, we explore on.
All that said, I do think there is merit in the whole subconscience rhetoric. It might just be that you can run the podcast in the background, go about your business and still glean something.
Thanks again for stopping by – hope the balance of your week is of rock starlet status
M
I have several friends who enjoy specific Podcasts and get really into them but when they try to get me to join in, I find them boring or too cheesy. I think you just have to know who your market is and cater your Podcasts to them specifically. And even if it goes no further than that small niche, if they love it and come back regularly, it’s worth it, in my opinion.
#gameon – can we start lovinthelou.com podcast series on Monday?