Apartment Marketing: The Key

Value…

It’s that simple

Every message must provide value. And, the most important key might not be what you think.

In my head, the three most important words in real estate are not location, location, location but rather people, people, people. You can have the most amazing asset fetching top p/s/f rates and lose it in an instant if people lose the sense that they are part of something bigger than self. If they lose site of the human nature of business. If they lose desire, hope and willingness to serve. People are a message. Dare I say that people are THE message!

Or, could it be deeper and/or more fundamental?

0 Responses

    1. Hey Bill

      Thanks for taking the time.

      Things are finally slowing down for me and I hope to participate more in the comments of your blog and mbj’s blog, in addition to some others. I feel bad as you guys rock at keeping up.

      Thanks again.

      M

  1. People definitely ARE the message!! People always ask “how did you stabilize that property?” and it’s always the same answer…surround yourself with a team of people that have energy and truly want to make a difference and care about others. It works every single time!

    1. LZ

      I have seen you do it more than once; you’re a true champion of people and it shows! Thanks for all you do day in and day out! You rock!

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