We are always looking for new and creative ways to start conversation at Mills and we think our latest adventure is sure to be a hit. While we understand this will not resonate with everyone; we are certain there is a niche that will appreciate it and be moved by it. Some people just love to have fun!
Millsy Becomes a Real Boy
Our newly appointed Marketing Director & Communication Strategist, Melissa Preusser (we have an interview lined up – stay tuned to learn more about her) borrowed from the world of athletic mascots to come up with Millsy! Millsy is our Apartment Company Mascot. Millsy will accompany our media teams to any and all company and community functions, festivals, sporting events, partnership gathering and networking events. His chief aim? Give people a reason to talk about Mills. And, what better event could there be for his coming to life party than the annual St. Louis Mardi Gras Parade. Millsy becomes a real boy on Saturday March 5th 2011. We will be sharing a lot of the highlights and pics in future posts.
For now, I thought it would be fun to share some pics of Millsy in the early stages of coming to life…
0 Responses
Millsy is going to Rock St. Louis! I can’t wait to see all his shenanigans – bring on the fun!
M
I concur! This is going to be tons of fun~~
This is awesome!! I can’t wait to see him…this is going to be loads of fun!
LZ!!!!!
Are you volunteering to dress up as Millsy? Melissa has a Mascot video that teaches you the ins and outs of Mascotery!~
Sure! Let me know what I need to do…FUN! 🙂
Of course I’m volunteering! Let’s make Millsy a huge success! 🙂
Very cool Mike. I am in love with creativity and just having fun as opposed to stick in the mud marketing tactics. When you put a smile on someones face you instantly invoke a memory that is not soon forgotten. It is the reason why certain sports teams are so effective in their marketing. A good portion of it hinges around their mascot and how it represents the team. This is a great project and I look forward to hearing your results.
J
Thank you for the feedback! We are excited on two fronts; 1. Employee participation and dare I say engagement… 2. WOM opportunities in and around our apartment communities and the hyper-local communities that surround them.
I agree, in full, with your comment on emotions sparking memories~ We are banking on creating more than a few with Millsy.
We will keep you posted.
Have a compelling day!
M
It’s like Disney comes to the MFH industry. Great! I hope Millsy creates a lot of buzz for you. 🙂
S
Thank you. We are excited to bring some fun to the marketing equation.
Hope your week rocks!
M