Agentic AI and the Rise of Digital Coworkers: Why Multifamily Leaders Must Act Now

The multifamily industry is shifting and has been for several years now.

Agentic AI—autonomous systems capable of independent decision-making—is no longer a futuristic concept; it’s an operational reality reshaping how properties are managed and teams function.

At the recent Phoenix Global Forum, industry leaders highlighted the transformative impact of AI in the workplace.

Kellie Romack of ServiceNow shared that AI implementations have yielded significant productivity gains, with some processes reduced from days to seconds. Axios+1Medium+1

Whitney Kidd, Senior Vice President of Innovation and Technology at The Preiss Company, exemplifies this shift.

With a background in proptech and a track record of integrating AI solutions, Kidd has been instrumental in driving technological advancements within the multifamily sector.

Her leadership underscores the necessity of embracing AI to stay competitive and meet evolving resident expectations.

Integrating agentic AI in multifamily operations is not just about efficiency; it can redefine roles and change how we approach resident experiences.

AI agents are becoming indispensable digital coworkers, from automating maintenance requests to providing personalized communication.

However, the adoption of such technologies must be approached thoughtfully.

Kristin Emery of Microsoft emphasized the importance of ethical AI use, noting the surge in AI-related legislation to ensure transparency and consumer protection. Axios

For multifamily leaders, the message is clear: integrate agentic AI strategically, focusing on ethical considerations and team-member collaboration.

This approach streamlines operations and positions companies at the forefront of innovation.

“In the age of agentic AI, multifamily leaders must transition from managing properties to orchestrating intelligent ecosystems.” — Mike Brewer

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