Apartment Marketing: Delivery so cheap – measuring does not matter…

I really like what @jeffreyhayzlett CMO of Kodak has to say about the ROI of social media –

“What’s the ROI of social media?…I hope they are my competitors cause I’m gonna kick their ass.”

While the jury is still out as the to metric that means the most as it relates to measuring the ROI of social medium – I think the debate of important is settled. It’s a must if you are to win in the Art of Social Media War [Sounds like a cool book title – maybe it already is – need to Google it].

Delivery so cheap – it does not matter

My overarching questions is: When does delivery become so cheap [labor included] that it makes no real difference? That is not to suggest that some level of measurement is not important. But, if you can get your stimulating participatory content out there for less than any other traditional means – knowing that it’s now highly interactive in nature – how important is it really?

Will you refer us to your friends?

The only metric that really matters in my mind – is not absolute mass but rather is your offering [apartment living experiences in my case] really worth telling your friends about. If the answer is no, then 10k likes, 10k followers, etc…means little.

What do you think? Is deliver so cheap that ROI is taking on less of a real meaning? If not, what would you choose to measure and why?

Technorati Tags: @mbrewer, mbrewer, mbrewergroup.com, facebook.com/pages/M-Brewer-Group, apartment marketing, using social media to market apartments, apartment social meida ROI, apartment internet strategy