Imagine your business has five years left to live.
Everything you built will be irrelevant, disrupted, or forgotten.
Now what?
You can wait for the slow fade.
Or you can burn the blueprint and rebuild before the fire even starts.
I’m not implying paranoia.
I’m advocating strategy.
PropTech, RentTech, etc., – move faster than your five-year plan.
Customers change their minds before your budget does.
What keeps you afloat today might be the anchor that drags you under tomorrow.
The best businesses don’t react to change.
They create it.
That’s you.
That’s me.
Netflix killed its DVD model before streaming killed it first.
Amazon cannibalized its bookstore before e-commerce did.
Apple makes its products obsolete before anyone else gets the chance.
They act like extinction is inevitable—and that’s why they survive.
Stop treating your multifamily or property management business like it’s permanent.
Make decisions like a company fighting for its last breath.
Build what’s next before someone else does.
“Only the paranoid survive? No. Only the ones who act before they have to.” — Mike Brewer