You’re pushing for a rent increase.
Residents push back.
You want to implement a new system.
Your team resists.
You try to scale.
The market fights you.
Resistance is not the problem.
Resistance is the lesson.
What if, instead of seeing resistance as an obstacle, you saw it as the way?
The places where you face the most pushback are often where the biggest opportunities exist.
That rent increase?
It’s a chance to sharpen your value proposition.
That new system?
It’s a chance to refine communication skills.
That market downturn?
It’s forcing you to rethink your strategy.
Most people hit resistance and stop.
Winners hit resistance and learn.
It’s uncomfortable.
It even sucks – to put it more plainly.
It forces change.
It exposes blind spots.
That’s the point.
The things you resist the most often—the conversations you avoid, the ideas you dismiss, the changes you delay; don’t do it anymore.
Lean in.
When something makes you uncomfortable, ask why.
When someone pushes back, get curious.
When a process breaks, don’t fight it—study it.
Because the resistance you feel today shapes the leader, you become tomorrow.
“The greatest lessons aren’t waiting on the easy road. They’re hiding in the stuff you’re avoiding.” – Mike Brewer