Marc Benioff nailed it: AI without data is like lungs without oxygen.
Useless.
Multifamily operators obsess over AI leasing assistants, automated maintenance requests, and predictive analytics.
But AI isn’t the “game-changer.”
Data is.
The winners in multifamily won’t be those with the flashiest AI tools.
They’ll be the ones who own, structure, and leverage their data better than anyone else.
Most operators let their data sit idle—scattered across PMS systems, CRM platforms, and IoT devices.
Worse, they rent their data to vendors instead of owning it outright.
That’s like striking oil and letting someone else build the refinery.
AI models are commodities.
Data strategy is the moat.
Want to future-proof your portfolio?
Centralize data.
Standardize it.
Label it with rich metadata.
Then, feed it into AI systems built for long-term learning.
You’re already behind if you’re not thinking 10 years ahead on data.
The future of multifamily belongs to those who control the most valuable dataset.
AI doesn’t create value. It extracts it—from the data you own or the data you failed to protect.