If I were a smarty pants, I would say something along the lines of; going green is so 2008 or 07′ or 06’…where have you been Equity?
Nevertheless, I am proud to see EQR embrace the green movement. They certainly have a large enough footprint to make a real impact. I am also very proud of the fact that Portland, Oregon was selected as the place to begin implementation. As many of you know I was the Regional Manager for the Portland market for a number of years so this is especially cool for me to watch. Incidentally, I caught the story on the Portland Rocks Newsletter blog we put together back in 2006.
Call to action:
I thought we could demonstrate the power of community and help them out with a few ideas. If you have a free minute today drop a comment below and I will pass them along to the fine folks in Portland. I know they would appreciate the feedback.
Have a compelling day.