I am intrigued by the following Tweet;
@lorisn I have decided the Boomer credo “fake it til you make it” is why we think Gen Y has no work ethic. Not true. They just refuse to fake it.
With Gen Y being the group we are all after, I can not think of better employee. It would suffice to say that you want an employee who understands and can clearly communicate with your target demographic. It may not mean that you and I understand it or them for that matter. In the same respect, who understood you and me in our youth.
I would suggest that there will be some growing pains and work practices as we know them today will have to find middle ground. It makes sense to me in the context of Gen Y serving Gen Y.