How do you want your customers to think about you and/or your organization?
Do you want them to see you in the distance…as “Them?”
Or, do you want your customers to think of themselves and you as closely interrelated…as “We?”
I took the time to read We this week and I was blown away by it’s simplicity and downright authentic position of the topic of customer relationship.
It is a must read for everyone from your front line to your top executive.
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