This might be a little off the main point of my post on Zillow and Jott (two awesome services).
Below is a response to an email I received from my friends over at Urbane Apartments. (another awesome company) If you have not checked them out, do so [Here]
I
think the things of value are the micro-neighborhood things. Somehow we
will find a way to co-brand our products and services with the local
dry-cleaner, pizza place, pubs, bars, nightclubs, movie venues, etc…
using this platform. I use text message more than I use email and I
would tell you that I would love the idea of a universal $1 off coupon
or 25% if I spend in the next 4 hours that is text to me.
It would take a great deal of set up time and in the same breath I
would suggest it would create tremendous value if you could capture
relevant business’ within a 2 to 3 mile radius of your communities.
Pitch the idea of being able to offer a universal savings device (say,
a % of discount) that would be text out daily (permission based like
you suggest Eric). Make is micro in lieu of macro and kick it off with
an all out local vendor fair at each property. Invite participating
business’ to a central location and make it enticing enough that
residents would come. Advertise the hell the out it and get the
relationships moving. That is key. People do business with people they
know.
Technorati Tags: micro-marketing, property management, apartment marketing, mike brewer