How many of you are like me in that you see the day coming that the For Rents and Apartment Guides of the world will be forced into a pay for performance model? I asked EQR executives that question about 2 years ago and the answer was that we would not see that day. I begged to differ and I think we are seeing that come true.
As it becomes easier to track results via the Internet I think that industry will force it to happen.
What do you think?
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