Do you think we could attract big corporations to sponsor apartment homes? Not unlike paying millions to put their name on the side of pro football stadium? Can you see the day that we have Park Station Apartments sponsored by Coca-Cola? Where Coke gets to put their message everywhere and anywhere they please in exchange for paying 50% of your resident’s base rent? Hmmm….
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Among adjustments for other characteristics which affect market prices, it is necessary to pay particular attention to those which are not automatically compensated for by the method used. These are location, time, remaining economic life, and utilities and services included in the rent.
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