How many of you truly track your resident referrals? I mean do you know the names of your best apartment referral agents? Do you know who you have given the most monies to in the last year? Do you know the exact percentage of referrals that actually turn into apartment residents?
Are you doing anything special for those residents who sell on your behalf? I get that you already pay them a commission but is there more you could be doing?
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Technorati Tags: Resident referrals, apartment marketing
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